Ah, the hero's journey. We see it ALL the time in marketing.
But with a hero has to come a villain. And is creating one accomplishing what we want when it comes to building a brand and making sales?
Our inspiration in this episode is a graphic memoir - "Belonging: A German Reckons With History and Home" by Nora Krug.
Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include:
- Where does the hero's journey narrative come from?
- Can we really say anyone is a straightforward hero or villain?
- How is your audience effected when the villain is within themselves?
- Is looking to mythology a way to avoid the real and the messy?
Purchase this title through my affiliate links on Amazon or My Bookshop.org storefront
Suggest a title, or become a guest! www.katehollis.co/podcast
Kate's copywriting - www.katehollis.co
Follow on IG - @betterwithbookspod @kateholliswrites
Book a consult - kate@katehollis.co
Inquiries - kate@betterwithbookspodcast.com