We've all seen 'em. Those two letters - TW - at the beginning of a post, indicating a potentially sensitive topic.
But are they helpful, or even necessary? And more importantly, what does it mean for our brand and our messaging if we use them?
Our inspiration in this episode is a novel - "The Reading List" by Sarah Nisha Adams.
Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include:
- How does a trigger warning impact the reader's experience of your brand?
- Is it overstepping to influence or control someone's reaction to your content?
- When do trigger warnings serve a genuine purpose, and when are they an avoidance technique?
- How can we reflect on our own feelings about our story so our audience can see themselves in it?
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