When you're selling a product or a service, you're not just selling The Thing. You're selling the feeling and experience the customer can expect in making the purchase.
In the online business world, many brands sell transformation - helping people to make strides to change themselves and their lives. But what does it truly mean to change? And are you selling to it accordingly?
Our inspiration in this episode is a children's book - "The Miraculous Journey of Edward Tulane" by Kate DiCamillo.
Join host Kate Hollis - conversion copywriter and part-time librarian - for an exploration of fiction as a way to gain actionable insight into business. Topics covered include:
- Identifying the role of circumstances in someone's ability to achieve change
- Using the Enneagram as a tool for growth
-Differentiating between external behaviors and true internal transformation
- Exploring if change introduces something new, or brings out things that haven't been discovered
Purchase this title through my affiliate links on Amazon or My Bookshop.org storefront
Kate's copywriting - www.katehollis.co
Follow on IG - @betterwithbookspod @kateholliswrites
Book a consult - kate@katehollis.co
Inquiries - kate@betterwithbookspodcast.com
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