Richard McGirr kicks off a Capital Classroom solo session by translating big-name marketing frameworks from Russell Brunson and Alex Hormozi into practical strategies for capital raisers. He explains why LPs aren’t really buying deals, but certainty of outcomes, and how stacking proof can 2–3x your conversions by de-risking the downside and building what he calls a “trust bank account.” Richard breaks down Hormozi’s value equation and shows how debt funds, clear track records, and transparent reporting can dramatically increase the perceived likelihood of achievement for investors. He then walks through a concrete “proof sprint,” covering everything from monthly distribution tables and raw testimonials to live property tours, inspection reports, and third-party verification so your deal rooms and webinars become long-form proof engines instead of generic sales pitches. Alternative Fund IV is closing soon and SMK is giving Best Ever listeners exclusive access to their Founders’ Shares, typically offered only to early investors. Visit smkcap.com/bec to learn more and download the full fund summary. Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It’s free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Podcast production done by ⁠Outlier Audio⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices