Host Nicole Gregory sits down with Dr. Mimi Vega to explore how cutting-edge skin science and conscious beauty can coexist. Together, they discuss ethical innovation, sustainability, and what “clean” beauty really means in today’s industry. Discover how science, soul, and integrity are redefining the modern standard of beauty.
Nicole sits down with industry leader Cathy Christensen to unpack the Women in Aesthetics Leadership Conference—what it is, why it matters, and how female voices are shaping the future of our field. From mentorship and career ladders to ethical growth, this convo is a masterclass in modern leadership for practitioners, practice owners, and rising pros.
In this episode of The Beauty Standard, we’re diving deep into the IV drip—literally and scientifically. Nicole sits down with Justin Bing, co-founder of BioFuse Hydration, to explore how IV therapy is redefining recovery, hydration, and full-body wellness from the inside out.
Whether you’re curious about the benefits or already obsessed with the drip life, this episode delivers the facts behind the trend—and how it fits into your full-body beauty strategy.
Because beauty is more than skin deep.
It’s cellular. It’s clinical. It’s The Science of Beauty.
We're officially halfway through the year—so let’s pause, reflect, and realign. Are you on track with your goals? Feeling stuck? Ready to reclaim your momentum?
In this empowering episode of The Beauty Standard, we sit down with Raquel Merlini of R Skin to talk all things transformation, motivation, and aging with confidence. From mindset shifts to skincare strategies, Raquel shares why it's never too late to hit reset.
In this episode of The Beauty Standard, Nicole Gregory chats with Dr. Jordan Plews of Elevai, a groundbreaking brand prioritizing Exosomes. They discuss the future of skincare, the rise of exosomes and stem cell research, and his revolutionary brand, Elevai! Dr. Plews has worked with Pfizer, Stanford, and more over the course of his career.
Summer is just around the corner! Now is the perfect time to embrace YOU. Achieve the modern natural look by saving on dermal filler, Botox, waxing, laser hair removal, microneedling, and more at Michigan’s #1 med spa. Visit our website at the bottom of this episode’s description for more information on our ongoing specials and how you can save on your favorite med spa services.
KNAPP: 616-570-0228
NORTHVILLE: 248-773-7349
DOWNTOWN GRAND RAPIDS: (616) 288-3329
Love the podcast? Rate us 5 stars or give us a review on Apple Podcasts & Spotify and fill out our Google Form to receive a free gift from Urban You For Me. Plus, use code UYFMSOCIALS5 for $5 off your order!
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In this episode of The Beauty Standard, Nicole Gregory chats with Urban You "Skin Guru" Jennie Berhenbrinker about all things CoolSculpting®: common treatment areas, when you can expect to see results, FAQs, and more.
It's Cool Month! Now - April 30th, BUY 4, GET 4! Each additional treatment is 50% off, plus the first 10 customers to book their Cool Month package will receive an $800 gift card! CALL IN TO BOOK:
KNAPP: 616-570-0228
NORTHVILLE: 248-773-7349
CoolSculpting® is the only FDA-approved, nonsurgical fat reduction treatment that uses targeted cooling to eliminate unwanted fat that resists through diet and exercise. The results are proven, noticeable, and lasting! CoolSculpting® requires no dieting, no hard exercise, no surgery, and no downtime/recovery.
Book a CoolSculpting® consultation at The Urban You, the #1 body sculpting center in Michigan, to learn more about how we can help you achieve your confidence goals just in time for the holiday season. Not only can we help you achieve your dream body, but we can also supply you with everything you’ll need to keep your skin hydrated and smooth all fall and winter long. Shop Urban You For Me for luxury, medical grade skincare!
Love the podcast? Rate us 5 stars or give us a review on Apple Podcasts & Spotify and fill out our Google Form to receive a free gift from Urban You For Me. Plus, use code UYFMSOCIALS5 for $5 off your order!
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This week on The Beauty Standard, Nicole Gregory chats with Kim Bode, President of 8Thirty Four consulting agency in Grand Rapids. They reminisce about their past collaborations, spill their self-care essentials, give advice to aspiring female entrepreneurs, and discuss why taking risks is essential if you want to redefine the standard in your industry.
Are you ready to invest in your self care? Celebrate Prepping Season at Urban You, Michigan’s Best Medical Spa! Prepping Season is the perfect time to start your CoolSculpting, Laser, Botox, or filler journey so you can get the results you desire before spring and summer roll around. Whether you want to have full lashes without mascara, a toned summer body, or get rid of unwanted hair before bikini season, Prepping Season is a great time to take your confidence into your own hands.
We have ongoing specials to celebrate Prepping Season that include savings on laser hair removal, CoolSculpting, BBL & MOXI, and more. Book your appointment online with our website or by downloading the FREE Urban You app. If you want to purchase a Prepping Season special, call in to your favorite UY location in Grand Rapids, Northville, or Rockford.
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UFMSOCIALS5 for $5 off your order!
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This week on The Beauty Standard, Nicole Gregory sits down with President and Manager of MGS Consultants, Jeremiah Mankopf, and Lobbyist Vicki Baron. They dive into what lobbyists are, MGS Consultants’ work with Michigan Legislature, and 2024 goals of MISpa.
Nicole Gregory, Urban You CEO, is the President of MISpa – the Michigan Medical Spa Association. MISpa prioritizes patient advocacy for med spas across Michigan and serves as the collective voice for health care providers, practice managers, and patients alike. Join today to make an impact on the Michigan Medical Aesthetics industry, access exclusive training and industry events, and stay up to date on industry trends.
Whether you’re an Urban You member or an industry professional, this episode will catch you up on all things Medical Aesthetics. Tune in and become a MISpa member today!
Do you have spring break or summer vacation plans? Celebrate prepping season at Urban You! Now is the perfect time to book a Wellness Consultation and create a treatment plan so you can get the results you want from Laser, CoolSculpting, and other UY services before the warmer seasons come around.
New to the world of Aesthetics and looking to start your Wellness Journey with Urban You? Download the free UY App to schedule your appointments, access on demand content & exclusive deals, manage your membership plan, shop medical grade skincare, and more! Save 20% on medical grade skincare by shopping Urban You For Me as an Urban You member!
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UYFMSOCIALS5 for $5 off your order!
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Topics Discussed in Today’s Episode
What is a lobbyist?
What is MGS Consultants?
What are MISpa’s plans for 2024?
How to get involved with MISpa?
This week on The Beauty Standard, MISpa President Nicole Gregory is joined by MISpa Vice President and MD, Kurt Ashack. The pair discuss the most common men’s medical aesthetic treatments, what causes someone to have a “sunken face” (and how to retroact it!), skin health, and the future of the med spa industry.
To learn more about the treatments mentioned in this episode or which med spa treatments are most popular for men in 2024, book a free wellness consultation by visiting this episode's description. 2024 is the year of self care for yourself and inspiring your loved ones to do the same. Call your favorite Urban You location to purchase one of our Holiday Tiers to receive free facials, entries in our Saint Laurent designer bag giveaway, a free SkinMedica Mini Method Kit, and bonus dollars to use on your favorite services – on us! Want to pass the joy of confidence to a loved one? All tiers and their perks can be gifted!
Looking for that PERFECT gift for a loved one this holiday season? Ready to invest in your own self care in 2024? We've got the perfect solution for you!
Introducing Urban You Holiday Tiers -- 8 unique packages full of bonus dollars to use on Botox, Filler, CoolSculpting, and all of your other favorite Urban You treatment, free express monthly facials with a UY Facial Membership, entries in our Saint Laurent Designer Bag Giveaway, and more!
Save up to $5,200! All Holiday Tier perks are giftable, making it the ultimate present for anyone in your life who deserves pampering (including yourself). To purchase or learn more about the perks of each Holiday Tier, click the button below or call into Urban You, the Best Medical Spa in Michigan!
Urban You: 616-207-1727
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UFMSOCIALS5 for $5 off your order!
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This week on The Beauty Standard, we’re wrapping up 2023 by revisiting some of our favorite episodes featuring providers from Urban You, Michigan’s best medical spa. Ashley, Jennie, and Dre talk with Nicole Gregory about Laser, Botox, and Filler. To learn more about any treatment mentioned in this video or take the first step in your wellness journey, book a free wellness consultation by visiting this episode's description. 2024 is your year – invest in self care by purchasing one of our unique Holiday Tiers to receive free facials, entires in our Saint Laurent designer bag giveaway, a free SkinMedica Mini Method Kit, and bonus dollars to use on your favorite services – on us!
Thank you for your incredible support in 2023, our show wouldn’t be possible without you. Let us know how we can improve our show in 2024 by leaving us a review or sending feedback to thebeautystandard@theurbanyou.com!
Looking for that PERFECT gift for a loved one this holiday season? Ready to invest in your own self care in 2024? We've got the perfect solution for you!
Introducing Urban You Holiday Tiers -- 8 unique packages full of bonus dollars to use on Botox, Filler, CoolSculpting, and all of your other favorite Urban You treatment, free express monthly facials with a UY Facial Membership, entries in our Saint Laurent Designer Bag Giveaway, and more!
Save up to $5,200! All Holiday Tier perks are giftable, making it the ultimate present for anyone in your life who deserves pampering (including yourself). To purchase or learn more about the perks of each Holiday Tier, click the button below or call into Urban You, the Best Medical Spa in Northville!
Urban You: 616-207-1727
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UFMSOCIALS5 for $5 off your order!
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This week on The Beauty Standard, Nicole Gregory chats with Nikki Sunstrum, an internationally recognized public speaker and advocate of strategic online communications. Nikki leads the University of Michigan’s social communications office, was Michigan’s first statewide social media coordinator, and she’s raising 6 children on top of it all.
Juggling statewide responsibilities and being a mom to 6 is no small feat. Nikki and Nicole talk candidly about being mothers to 5 & 6 children respectively as they open up about balancing home life with being businesswomen. They also dive into Tiktok marketing, how to use social media as a tool, and marketing yourself as a personal brand in your field.
Get the most value out of your Urban You membership now through December 30th, 2023 with our exclusive Holiday Tiers and Facial Membership! To purchase a Holiday Tier, simply call your favorite Urban You location and tell our GECs which Tier you'd like to purchase. Simply deposit the corresponding dollar amount into your account, and watch the perks roll in.
New to the world of Aesthetics and looking to start your Wellness Journey with Urban You? Download the free UY App to schedule your appointments, access on demand content & exclusive deals, manage your membership plan, shop medical grade skincare, and more! Save 20% on medical grade skincare by shopping Urban You For Me as an Urban You member! Skincare is the best gift there is, and now is the perfect time to shop for your loved ones.
We've put together multiple gift guides to help you eliminate holiday stress.
Urban You: 616-207-1727
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UFMSOCIALS5 for $5 off your order!
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This week on The Beauty Standard, get an inside look at Glo2Facial, a medical grade facial that revitalizes the skin and leaves it brighter, smoother, and more radiant. Nicole is joined by Rosermarie Holcomb and Joanna Ebbers, two Senior VPs from Geneo, the company behind Glo2Facial. With over 35 years of combined experience in the Aesthetics Industry, they’re the experts on all things Glo2Facial. Rosemarie and Joanna dive into the long list of benefits behind Glo2Facial, the importance of its rebrand (previously OxGeneo), why skin health is the heart of each person’s wellness journey, and more.
Glo2Facial is all about rebalancing beauty – getting your skin back to where it needs to be. The holidays are coming up, and no one wants to attend a Christmas party with red or textured skin. Glo2Facial works to gently cleanse and balance the skin, bringing it back to an even complexion with natural, yet flawless results. This revolutionary, 3-in-1 treatment is ideal for skin at any point in the aging process, and is highly customizable depending on your needs.
Book your Glo2Facial today at Urban You in Grand Rapids or Northville, MI. Urban You is Michigan’s #1 med spa, specializing in medical grade facials (Hydrafacial, DiamondGlow), Botox, Juvéderm collection of fillers, CoolSculpting, Laser, and so much more! Get the most value out of your Urban You membership now through December 30th, 2023 with our exclusive Holiday Tiers and Facial Membership! To purchase a Holiday Tier, simply call your favorite Urban You location and tell our GECs which Tier you’d like to purchase. Simply deposit the corresponding dollar amount into your account, and watch the perks roll in.
New to the world of Aesthetics and looking to start your Wellness Journey with Urban You? Download the free UY App to schedule your appointments, access on demand content & exclusive deals, manage your membership plan, shop medical grade skincare, and more! Save 20% on medical grade skincare by shopping Urban You For Me as an Urban You member! Skincare is the best gift there is, and now is the perfect time to shop for your loved ones. We’ve put together multiple gift guides to help you eliminate holiday stress.
Urban You: 616-207-1727
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UYFMSOCIALS5 for $5 off your order!
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Did you know that only 15% of medical spas in Michigan currently have Medical Directors?
We’re proud to be a part of that minority thanks to Dr. Melissa Taylor, Urban You’s Medical Director at all 4 locations. Urban You always prioritizes education for our providers and guests alike.
In this episode, Dr. Taylor and Nicole discuss Michigan’s pending LARA laws and how they can affect Med Spas across Michigan, as well as what to look for as a guest on the hunt for a new medical spa to get treated at. Whether you’re an Urban You guest, a listener of the podcast, or someone who works in a Med Spa, this episode will give you an inside scoop into the current state of the aesthetics industry.
Looking to start your Wellness Journey with Urban You? Download the free UY App to schedule your appointments, access on demand content & exclusive deals, manage your membership plan, shop medical grade skincare, and more! Prepare for winter by celebrating National Botox Day on November 15th. Visit our Botox Day page to learn how you can get a FREE Botox gift card and be entered for a chance to win $25,000!
Stay up to date with the Michigan Med Spa industry, connect with professionals, and make your voice heard by joining MISpa today! Get involved by joining their FREE, virtual “Laser Focused” event on November 15th with Urban You Laser Specialist Dre VanBeek. RSVP HERE.
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UYFMSOCIALS5 for $5 off your order!
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Looking for the perfect stocking stuffer as you start holiday shopping? Shop gourmet popcorn, perfect for foodies and anyone who can’t turn down a tasty treat!
This week on The Beauty Standard, Nicole Gregory is joined by PopNotch Goods owner, Patrick Avila. Together they discuss everything from entrepreneurial tips, to the science behind making gourmet popcorn, to the brainstorming process for unique flavors like dill pickle and Michigan blueberry!
After Covid-19 affected his employment, Patrick and his wife were ready for a fulfilling, exciting career shift. Patrick took the skills and recipes he learned from a fellow popcorn chef and made PopNotch Goods official – now he’s the owner of Grand Rapids’ best gourmet popcorn shop. Tune in to learn more about the enchanting world of gourmet snack foods and how you can support local businesses this holiday season!
Looking to start your Wellness Journey with Urban You? Download the free UY App to schedule your appointments, access on demand content & exclusive deals, manage your membership plan, shop medical grade skincare, and more! Prepare for winter with special pricing on Botox at the #1 Medical Spa in Michigan!
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UYFMSOCIALS5 for $5 off your order!
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@popnotchgoods on Instagram
Are you interested in science-based products and the future of anti-aging skincare? This is the podcast for you!
This week on The Beauty Standard, Nicole Gregory is joined by (Plated) Skin Science CEO Alisa Lask. Together, they break down medical grade, science based products: the testing process, what sets them apart from other mainstream skincare, why Exosomes are the future of anti-aging, and more.
Alisa started her journey in the Aesthetics Industry over 12 years ago, working alongside multiple large brands before focusing on her own products. Her revolutionary Renewosome Technology is the key player in Plated’s formula, utilizing our bodies’ Exosomes derived from platelet’s to enhance the skin.
Looking to start your Wellness Journey with Urban You? Download the free UY App to schedule your appointments, access on demand content & exclusive deals, manage your membership plan, shop medical grade skincare, and more! Prepare for fall with laser hair removal and CoolSculpting at the #1 Medical Spa in Michigan!
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UYFMSOCIALS5 for $5 off your order!
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Are you a medical spa practice owner, marketer, or provider having trouble filling your books and gaining traction online? This is the podcast for you!
This week on The Beauty Standard, Nicole Gregory is joined by nationally known aesthetics marketing expert, Adam Haroun. They discuss all things med spa marketing: AI, making treatments like Botox and SkinVive appealing to men, attracting “well off” clients, using the right verbiage to increase revenue, and more.
If you want more tips and tricks from Adam, join him and The Michigan Medical Spa Association in-person on October 4th at Cooper’s Hawk Winery and Restaurant in Grand Rapids! Adam and MISpa are teaming up to host “Building YOUR books in the Aesthetic Market & NEVER Compete on Pricing Again”.
This is the ultimate guide to upscaling and increasing revenue for your Medical Spa in 2023. Tune in and register for Adam Haroun’s event on October 4th – tickets are limited and going fast, plus the first 25 guests get in for free!
Looking to start your Wellness Journey with Urban You? Download the free UY App to schedule your appointments, access on demand content & exclusive deals, manage your membership plan, shop medical grade skincare, and more! Prepare for fall with laser hair removal and CoolSculpting at the #1 Medical Spa in Michigan!
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UYFMSOCIALS5 for $5 off your order!
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Pressed juices are popular for a reason – they’re full of superfoods that keep your body and mind feeling their best all day long. Elina Sofia Wang, founder of ESW Beauty, was determined to help her skin reach that same level of rejuvenation by using ingredients commonly found in pressed juice. ESW Beauty is on a mission to rejuvenate and nourish the skin with clean, sustainable, cruelty-free formulas. From post-workout starter packs to hangover recovery, ESW carries sheet masks that combat just about every situation or condition your skin could suffer from.
Elina’s passion for skincare and sustainability runs deep. Grab a drink, apply your favorite sheet mask, and join the fun in this week’s episode of The Beauty Standard!
Looking to start your Wellness Journey with Urban You? Download the free UY App to schedule your appointments, access on demand content & exclusive deals, manage your membership plan, shop medical grade skincare, and more! Prepare for fall with laser hair removal and CoolSculpting at the #1 Medical Spa in Michigan!
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UYFMSOCIALS5 for $5 off your order!
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Feel your most confident this holiday season! If you have stubborn fat that refuses to go away, you're not alone. Now's the perfect time to start CoolSculpting® treatments at UY to see peak results just in time for the holidays. CoolSculpting® is the only FDA-approved, nonsurgical fat reduction treatment that uses targeted cooling to eliminate unwanted fat that resists through diet and exercise. The results are proven, noticeable, and lasting! CoolSculpting® requires no dieting, no hard exercise, no surgery, and no downtime/recovery.
In this episode of The Beauty Standard, Nicole Gregory chats with Urban You "Skin Guru" Jennie Berhenbrinker about all things CoolSculpting®: common treatment areas, when you can expect to see results, FAQs, and more.
Book a CoolSculpting® consultation at The Urban You, the #1 body sculpting center in Michigan, to learn more about how we can help you achieve your confidence goals just in time for the holiday season. Not only can we help you achieve your dream body, but we can also supply you with everything you’ll need to keep your skin hydrated and smooth all fall and winter long. Shop Urban You For Me for luxury, medical grade skincare!
Love the podcast? Rate us 5 stars or give us a review on Apple Podcasts & Spotify and fill out our Google Form to receive a free gift from Urban You For Me. Plus, use code UYFMSOCIALS5 for $5 off your order!
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When you think of Laser treatments, what comes to mind first? For many people, it’s laser hair removal. Laser hair removal is an incredible service that provides effective, long term results and even longer lasting confidence – but it’s not the only Laser service we offer at Urban You. In fact, we have a whole Laser menu! From laser hair removal, to BBL, to Moxi skin rejuvenation, to Forever Clear acne treatment, it seems like there’s a Laser service for just about every skin condition. This can be a bit overwhelming at times, we get it!
This week on The Beauty Standard, Nicole is joined by Urban you’s newest Laser Specialist, Dre Van Beek. Dre Nicole and Dre sat down to discuss all things Laser at Urban You. Dre spent many years as an ER nurse before falling in love with laser therapy and all things aesthetics. In this episode, she gives The Beauty Standard listeners a closer look into the different types of Laser services offered at Urban You, including: BBL, Sciton, and Moxi, plus what to expect at your consultation & appointment!
Whether you’re hoping to say goodbye to acne scars or aging skin, there’s a laser treatment for you! Tune in to have your FAQs answered and get your pre-booking jitters out of the way.
Looking to start your Wellness Journey with Urban You? Download the free UY App to schedule your appointments, access on demand content & exclusive deals, manage your membership plan, shop medical grade skincare, and more! Prepare for fall with laser hair removal and CoolSculpting at the #1 Medical Spa in Michigan!
Love the podcast? Rate us 5 stars and give us a review on Apple Podcasts & Spotify. Fill out our Google Form to receive a free gift from Urban You For Me, your one-stop-shop for luxury, medical grade skincare! Plus, use code UYFMSOCIALS5 for $5 off your order!
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Dermal Fillers can enhance and bring volume into just about any part of the face: under eyes, cheeks, lips, you name it. Not only do they add volume, which creates a youthful appearance, but they also can help to greatly reduce the look of wrinkles and fine lines! On top of all that, fillers are safe, temporary, and affordable in the world of medical spa services. One of our favorite filler brands is Juvéderm. We love it SO much that we’re giving it its own holiday with Allergan this month! We’re going to be offering exclusive promos and educational content about Juvéderm all month long, and Juvéderm Day is on August 16th. Receive a gift card with purchase, TRIPLE your points, and get an exclusive offer on 3 syringes of your favorite formula! Our first Juvéderm Day celebration is the newest episode of The Beauty Standard podcast featuring Urban You’s own injector Ashley Foster. Nicole and Ashley sat down to discuss all things filler and Juvéderm at Urban You. Whether you’re hoping to say goodbye to your under-eye bags or want Kylie Jenner’s pretty pout, Juvéderm has a formula for you! Tune in to have your FAQs answered and get your pre-booking jitters out of the way!
Want a FREE gift from luxury skincare site Urban You For Me? Rate The Beauty Standard podcast 5 stars on Apple Podcasts / Spotify and send a screenshot to thebeautystandard@theurbanyou.com!
Looking to start your Wellness Journey with Urban You? Download the free UY App to schedule your appointments, access on demand content & exclusive deals, manage your membership plan, shop medical grade skincare, and more! Prepare for summer with laser hair removal and CoolSculpting at the #1 Medical Spa in Michigan!
Love the podcast? Rate us 5 stars or give us a review on Apple Podcasts & Spotify and email a screenshot to thebeautystandard@theurbanyou.com to receive a free gift from Urban You For Me!
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