In this solo episode of The Beauty Sessions, Sophie Blowfield exposes the uncomfortable truth that most founders avoid facing: your brand is either working for you or slowly bleeding your business dry through hidden costs you don't even realize you're paying.

Drawing from over 15 years as the go-to marketing and social strategist behind explosive brand growth for some of the world's most coveted beauty brands, Sophie reveals why weak brand strategy destroys profitability and makes everything unnecessarily difficult.

She breaks down the hidden costs that weak brands pay - from marketing budgets that never compound to decision paralysis that drains team energy - and explains why brands like Summer Fridays, Glossier, and Charlotte Tilbury make everything look effortless while others struggle despite having beautiful products and significant marketing spend.

Tune in to discover the strategic assessment framework that determines whether your brand is an asset or liability, and learn how to turn strategic clarity into your competitive advantage in a market saturated with beautiful products.