In this solo episode of The Beauty Sessions, Sophie Blowfield gets real about the power of strategy and the key difference she sees between brands that breakthrough and those that struggle - and why it's creating millions in missed opportunities.

Drawing from over 15 years as the go-to marketing and social strategist behind explosive brand growth, Sophie opens up about why strategy is your brand's North Star, with the story simply being how you share that strategic truth with the world.

She breaks down the five-pillar strategic foundation that separates breakthrough brands like Glossier, Fenty Beauty, and Summer Fridays from the rest, and explains how strategic clarity makes everything from content creation to product development effortless.

Tune in to discover the framework that makes team alignment intuitive and the five strategic tests that determine if your brand foundation is solid enough to scale.