In this episode of The Beauty Sessions, Sophie Blowfield sits down with Shiri Feldman, a beauty copywriting consultant and product marketer who's become the strategic voice behind compelling brand messaging for female-founded, eco-friendly beauty companies.
Shiri unpacks the reality of transitioning from corporate to freelance life, the art of balancing business and creativity, and shares her biggest strategic wins that moved the needle for beauty brands.
Tune in to discover the strategic insights behind transforming beauty brand messaging and why Shiri's copywriting philosophy represents a fresh approach to beauty marketing innovation.