In this episode of The Beauty Sessions, Sophie Blowfield sits down with Olivia Boyd-Smith, founder of Par Olive - the Australian-made ingestible beauty and wellness brand that's redefined the supplement space with dermatologist-developed marine collagen super powders. This is the collagen supplement that Victoria Beckham swears by, and what started as a law school side project built on community has become the go-to for celebrities like Martha Stewart and beauty enthusiasts worldwide.
Olivia unpacks the reality of selling out in three weeks by leveraging her pre-built community, the process of partnering with dermatologists and how celebrity endorsements like Victoria Beckham happened organically through results-driven products that become mainstays in beauty rituals.
Tune in to discover the strategic insights behind building luxury ingestible beauty, why community-first approaches trump traditional marketing, and how Olivia's approach to merging wellness, beauty, and aesthetic vision represents the future of supplement brands.