In this episode of The Beauty Sessions, Sophie Blowfield sits down with Maeva Heim, founder of Bread Beauty Supply - the Australian-born hair care brand that's redefining "lazy girl hair" for natural and textured hair. Growing up in Perth, Australia, Maeva found solace in her mother's braiding salon - the only place that catered to textured hair in her hometown. After years working in marketing at beauty giants like L'Oréal and P&G, she saw a gap in the market and set out to create gentle, effective products that embrace Black women's hair in its natural form.

Maeva reveals the challenges of filling the gap between multinational conglomerates and kitchen-counter brands, and shares the story behind Bread's recent acquisition by Cost Of Doing Business, the holding company led by Topicals founder Olamide Olowe.

Tune in to discover the strategic insights behind building an inclusive hair care brand that made it into Sephora, why representation in beauty leadership matters more than ever, and how Maeva's approach to celebrating textured hair in its natural form represents the future of the category.