How Darcy Moore Turned Scent Into a Tool for Personal Empowerment

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The Beauty Sessions

Sophie Blowfield

14 episodes

1 week ago

Welcome to The Beauty Sessions - Beauty's new strategic authority. Insider conversations with the industry's most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty consultant. From breakout founders to global executives, Sophie takes you behind the velvet rope for unfiltered conversations about building, scaling, and disrupting in today's beauty landscape. Discover the strategic decisions and hard-won insights that shaped the brands you love. The Beauty Sessions: Your insider access to beauty's most strategic minds.

Fashion & Beauty

Arts

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Fashion & Beauty

Arts

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How Darcy Moore Turned Scent Into a Tool for Personal Empowerment

The Beauty Sessions

42 minutes 33 seconds

2 weeks ago

How Darcy Moore Turned Scent Into a Tool for Personal Empowerment

In this episode, Sophie Blowfield sits down with Darcy Moore, founder of Belnu – the clean luxury fragrance brand redefining the industry through mood-enhancing scents, 100% ingredient transparency, and emotional connection. After years leading creative and art direction at Apple and running her own design studio, Darcy built Belnu – creating fine fragrances that don't just smell beautiful, but serve as tools for personal empowerment.

Darcy reveals her transition from design leadership to fragrance entrepreneurship, how scent became her emotional anchor and the strategy behind Belnu's stunning visual identity. This is essential listening for beauty entrepreneurs, fragrance enthusiasts, and anyone curious about building transparent luxury brands.