How Casey James and Carla McGraw Made The Power Lip Go Viral with Réforme Beauty

https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/74/4d/0a/744d0a9c-0100-78c6-48e4-866e8d6c0a02/mza_14050123348635357498.jpg/600x600bb.jpg

The Beauty Sessions

Sophie Blowfield

14 episodes

1 week ago

Welcome to The Beauty Sessions - Beauty's new strategic authority. Insider conversations with the industry's most influential leaders, hosted by Sophie Blowfield, a world-class brand strategist and beauty consultant. From breakout founders to global executives, Sophie takes you behind the velvet rope for unfiltered conversations about building, scaling, and disrupting in today's beauty landscape. Discover the strategic decisions and hard-won insights that shaped the brands you love. The Beauty Sessions: Your insider access to beauty's most strategic minds.

Fashion & Beauty

Arts

RSS

All content for The Beauty Sessions is the property of Sophie Blowfield and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Fashion & Beauty

Arts

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43955234/43955234-1753313180207-73e228297b4f7.jpg

How Casey James and Carla McGraw Made The Power Lip Go Viral with Réforme Beauty

The Beauty Sessions

47 minutes 42 seconds

1 month ago

How Casey James and Carla McGraw Made The Power Lip Go Viral with Réforme Beauty

In this episode of The Beauty Sessions, Sophie Blowfield sits down with Casey James and Carla McGraw, co-founders of Réforme Beauty - home to the viral Power Lip product that is making makeup artist lip contouring accessible to everyone. Known as the "Lip Contour Queen," with her loyal following, Casey built a devoted community before Power Lip even launched, while Carla brought her expertise as a Product Development Brand Consultant in beauty to bring the formulas to life.

Casey and Carla unpack the reality of co-founder dynamics, how they involved Casey's community in testing formulas, and the process of navigating major decisions together - from manufacturing in South Korea to their vegan, cruelty-free commitments and the upcoming re-brand.

Tune in to discover the strategic insights behind building a community-first beauty brand and why their approach to making professional techniques accessible represents the future of beauty innovation.