The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

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The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Sasha Fedunchak | Marketing and Business Growth Expert

72 episodes

1 month ago

Send us a text In this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in market...

Show more...

Entrepreneurship,

Self-Improvement

All content for The Beauty of Influence | Brand & Marketing Strategy for Small Businesses is the property of Sasha Fedunchak | Marketing and Business Growth Expert and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text In this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in market...

Show more...

Entrepreneurship,

Self-Improvement

Episodes (20/72)

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Beauty Industry Ads with Stephanie Mitchell: From Marketing to Motherhood

Send us a text In this episode of 'The Beauty of Influence,' Sasha sits down with Stephanie Mitchell, an advertising coach and founder of the Ad Lab program. Stephanie shares her journey from being a marketing director at tech companies to becoming a leading advertising expert for estheticians and hairstylists. She offers invaluable insights into creating effective Instagram and Facebook ad campaigns, the challenges of the beauty industry, and the importance of maintaining integrity in market...

4 months ago

48 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

The 7 Hard Truths We Learned Scaling Our Business as a Couple

Send us a text In this episode, I'm joined by my Daring Haus co-founder and partner, Mike Farneti, to candidly discuss the recent challenges we've faced while running our business - but trust us, there aren't your typical mistakes. We're revealing the major whoopsies we've made, including poor communication, inconsistent marketing, unclear customer targeting, and neglecting our personal goals and business purpose. Despite these setbacks, we share valuable lessons on the importance of cu...

4 months ago

46 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Somatic Healing with The Motherhood Mentor Rebecca Dollard

Send us a text In this episode of The Beauty of Influence, host Sasha welcomes somatic mind-body life coach and host of the podcast The Motherhood Mentor Rebecca (Becca) Dollard to discuss her unique approach to motherhood, entrepreneurship, and holistic well-being. Becca shares her journey to a mindset set on self-trust and embodiment, revealing the importance of somatic healing in transforming her life. The conversation delves into the challenges of motherhood, overcoming past traumas, and ...

4 months ago

59 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Feeling Lost in Business? Look at Your Personal Goals

Send us a text In this very brief episode, I'm sharing a key strategy we use with clients at Daring Haus to help them align their business success to their life - quite simply, it's identifying their personal goals. The truth is, you can do a million different things to "grow your business" - but if you're not growing it in a way that's in line with your personal goals, you're simply creating a job for yourself, not paving the way to time and financial freedom that's possible with entrepreneu...

4 months ago

8 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Pitching, AI for Media Matchmaking and Personal Branding with PR Expert Nicole Pearl

Send us a text In this enlightening episode of 'The Beauty of Influence,' host Sasha welcomes Nicole Pearl, a veteran beauty journalist and founder of The Beauty Girl. Nicole shares her extensive journey from being a beauty editor at prestigious magazines to becoming an award-winning PR and media coach. The discussion delves into the intricacies of PR, building a personal brand, the importance of authentic storytelling, and leveraging AI responsibly in media pitches. Nicole also introduces he...

4 months ago

39 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Relatable, Aspirational, or Underdog: Defining Your Brand's Emotional Positioning

Send us a text In this episode, Sasha discusses her personal experiences and observations about emotional positioning and brand archetypes. Sasha delves into the concept of emotional positioning, outlining three main archetypes: the underdog, the relatable bestie, and the aspirational icon, and how these impact brand growth and perception. She provides real-life examples of brands and her own business, Daring Haus, to illustrate the importance of aligning emotional positioning with brand stra...

4 months ago

29 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

How to Transform Your Website into a Sales Powerhouse (My best tips & tricks!)

Send us a text In this episode, Sasha dives into essential website design tips and strategies for small business owners. Whether you're DIY-ing your website or working with a developer, this episode covers the critical elements that can enhance website performance, from understanding good website practices, SEO, to the buyer's journey. Sasha also shares surprising announcements including new project openings at Daring Haus and a potential sister company focused on website design for the beaut...

4 months ago

44 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

The Venomous Rise of Intoxicated Cosmetics: Rachel Sommers Ash’s Path to Product Perfection

Send us a text In this episode of 'The Beauty of Influence,' Sasha interviews Rachel Sommers Ash, CEO and founder of Intoxicated Cosmetics. Rachel shares her unique path from aspiring to work in advertising to creating the first venom-based skincare brand in the beauty industry, driven by a personal journey of loss and self-discovery. The discussion covers the innovative ingredients used in her products, the challenges of launching and growing a business, and the balance between entrepreneurs...

4 months ago

54 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

The void between "alignment" and "momentum" SUCKS, don't you think?

Send us a text In this episode, we're chatting about dealing with the grief of letting go parts of a business and navigating the 'void' between alignment and momentum. The episode features two new segments: 'Slavic Business School,' which offers direct and no-nonsense business advice, and 'Under the Influence,' exploring how unconscious decisions and brand identity shape consumer behavior. What You'll Hear: 01:24 Choosing Great Over Good 01:58 Introducing New Segments 03:58 Scaling Sideways a...

5 months ago

32 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Diva Girl, Heal Thyself: Majet Reyes's Journey From Trauma Survivor to Trauma Counselor

Send us a text In this episode, Sasha interviews Majet Reyes, a longtime friend and inspiring entrepreneur, who shares her powerful journey from being a paramedic and trauma victim to becoming a successful trauma therapist and a founder of the Philadelphia division of Diva Girl. Majet opens up about her personal battles, the transformative power of motherhood, and the importance of self-care and healing. They also touch on the societal pressures on women to prove their worth through productiv...

5 months ago

33 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Breaking Barriers in Healthcare with Alexandria Russell, SLP

Send us a text In this episode, Sasha welcomes Alexandria Russell, a long-time friend and former client, whose journey from medical speech-language pathologist to business owner of Wynter Wellness Group is truly inspirational. Alex shares her 12-year experience in the field, focusing on underserved adult and senior communities, and discussing the challenges and burnout she faced while working in traditional healthcare sectors. Starting her own practice during the COVID-19 pandemic, she emphas...

5 months ago

36 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

The mistakes that nearly broke me: The year everything changed (Ep. 60)

Send us a text This week’s episode is raw, unfiltered, and deeply personal. Sasha pulls back the curtain on a year that changed everything—starting with the unexpected loss of her husband’s job just two weeks after their daughter was born. What followed was a season of survival, overcommitting, and trying to hold it all together while building a business, being a mother, and learning what it really means to trust yourself. In this honest solo episode, Sasha shares: The truth about postpartum,...

5 months ago

19 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Behind the Chair: Using Social Media to Grow as a Stylist and Salon Owner with Kara Day

Send us a text Welcome back to The Beauty of Influence! Today, I'm joined by the incredible Kara Day, a fantastic hairstylist, salon owner, and mom whose business journey is nothing short of inspiring. We dive into her story of explosive growth, reaching six figures, opening a stunning salon outside Portland, Maine, and leading teams at Paris and New York Fashion Weeks—all within just a few years. Kara shares her experiences, insights, and unique approach to using social media to grow her bus...

6 months ago

42 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Stop Spamming, Start Connecting: 3 Email Marketing Do's and Don'ts (Ep. 58)

Send us a text In this episode, we're diving into email marketing, focusing on the top mistakes I see beauty, health, and wellness brands making that quietly sabotage sales and customer relationships. I discuss why email marketing still reigns supreme, the importance of owning your email list, and the power of consistent, relevant content. I'll break down the three big mistakes: hard selling in every email, turning your emails into personal diaries, and being inconsistent. Tune in to learn ...

6 months ago

16 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Business coaching and the truth we avoid (Ep. 57)

Send us a text In this episode, I dive into the struggles of balancing business and motherhood during a tumultuous sleep regression with my daughter. Despite exhaustion, I'm fired up about addressing the overwhelming online advice and pressure to grow businesses. A transformative ChatGPT prompt led me to a deep reflection on my own patterns and the intimidation I feel about fully owning my influence. I critique the high cost and questionable value of business coaches, emphasizing that we ca...

7 months ago

26 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Brand Positioning Over Pretty Logos: The Key to Standing Out (Ep. 56)

Send us a text In this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unforgettable. The discussion dives deep into understanding brand identity versus brand reputation and introduces key concepts in positioning, like solving unique problems and standing out from competitors. Examples from Walmart, Target, Ni...

7 months ago

27 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Overcome Imposter Syndrome: Change the Narrative, Change Your Life (Ep. 55)

Send us a text Let's dismantle one of the most harmful phrases to women: Imposter Syndrome. In this episode, I get real and passionate about the importance of reframing the narrative we tell ourselves and eliminating self-doubt language from our vocabulary. Drawing inspiration from Martha Stewart's confidence, I'm sharing my POV on why constantly labeling oneself with imposter syndrome reinforces those feelings. Instead, I encourage you to search for self-validation, engage in positive...

7 months ago

12 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

From Basement Business to Sunless Industry Pioneer: Shonna Dexter's Story (Ep. 54)

Send us a text In this episode, I welcome Shonna Dexter, a veteran of the sunless tanning industry, to share her inspiring entrepreneurial journey. Starting as a side gig in her basement, Shonna has grown her business, Recreating Rays, into two brick-and-mortar locations over the past 13 years. She candidly discusses the trials and errors she faced, emphasizing her evolution, both personally and professionally. Shonna offers insights into money management for entrepreneurs, the importance o...

7 months ago

44 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

$6K+ from ONE email: Sharing a skincare brand’s success story

Send us a text In this episode, we dive into an astonishing client success story from Daring Haus centered on email marketing. Discover the step-by-step strategy that turned a simple Valentine's Day promotion into nearly $19,000 in sales in 5 days, leveraging an email list of just 6,000. Learn why personalized, story-driven emails outperform traditional promotional blasts and how authentic social proof can dramatically boost conversions. This episode offers actionable insights into creating...

7 months ago

21 minutes

The Beauty of Influence | Brand & Marketing Strategy for Small Businesses

Intuitive Marketing & Influence Psychology: Make Marketing Easier in 2025 (Ep. 52)

Send us a text Welcome back to The Beauty of Influence! In the debut episode of Season 3, we're diving into intuitive marketing and influence psychology. We'll uncover the secrets to making your marketing effortless and compelling. From understanding subconscious decision-making to the principles of influence—like reciprocity, social proof, authority, and more—you'll learn how to create authentic and irresistible marketing. Plus, get insights into the podcast's name change and new direction...

8 months ago

28 minutes