I discuss a method of identifying the Core Values in your business, which I took from Gino Wickman’s book. Very simple and effective method. Identify 3 people in your organization that you could clone if you had the power to, and write down the qualities you love and value about them, narrow these down to the ones that matter for your organization. To learn more about this method you can get the book here: https://www.amazon.com/Traction-Get-Grip-Your-Business-ebook/dp/B007QWLLV2