When it comes to telling a story to create a movement, Marty Berman is no stranger. Marty was the in-house Senior Producer at SpaceX, helping shape the future of space exploration. Marty has joined the team at Hermeus, which is creating a new era of hypersonic private and commercial flight. In today's episode, we dig into the impact of visual storytelling and how it can shape the brand for years to come.

Joseph Lewin is the Marketing Manager at CADENAS PARTsolutions, working in industrial manufacturing. Before starting, Joseph had no prior experience in manufacturing. In this week's Helpful Hot Take, we discuss how he could create content without being an expert.

How do you build successful relationships? It starts with doing your homework and creating the right process. Dan Englander gives his advice for sales professionals beginning at a new job and how to get meetings by building relationships.

Sam Capra from flexEngage and Sales Samurai Podcast host joins us to talk about starting an ABM strategy. How to identify when it's right to implement? What software or platforms do you need? If this sounds familiar, tune in to hear Sam's advice.

The world has changed. Is your organization or event ready? Hybrid events are a great way to expand your reach, provide more value, and make the in-person count. Join Ike Kehal from Social27 to talk future of virtual, in-person, and hybrid events.

So, you want to join an online community? Corinna Gelster-Borgard and Sannah Vinding share their tips and ideas on choosing the right community for you.

This week's Helpful Hot Take is all SDRs (Sales Development Representatives). Nick Wassenberg, VP of Marketing at Fulcrum, manages the SDRs, and he discusses why.

Jeroen Corthout didn't always plan to be an entrepreneur and develop his start-up Sales CRM tool, Salesflare. Like most great entrepreneurs, he saw a gap in large CRM systems and sales systems and build a solution for small and medium-sized businesses. In this episode, Jeroen gives his advice to young entrepreneurs who are looking to start their own tech start-up.

In Episode 15 of the podcast, we talked with Steve about his first 90-days at KETOS and how he build the marketing function from the ground up. This week's Helpful Hot Take is all about how he creates webinars that his audience wants to join.

Corinna Gelster-Borgardtis back for the Helpful Hot Take! Corinna has many roles and responsibilities at Metal Toad. Still, she also recently went back to school and received a Digital Marketing: Customer Engagement, Social Media, Planning & Analytics" certification from Columbia Business School Executive Education in her free time. So, I thought it would be great to learn how she manages her work-life balance. I hope you enjoy the show!

This week's Helpful Hot Take is all about gifting. We welcome back Tara Soles, the (former) Partner Marketing Manager at Postal, who explains how to create a gifting campaign that drives personal connections. Since recording this episode, Tara received a job offer at Mindbody as their Strategic ABM Program Manager.

Zach has an incredible story of asking questions to collect data. On this week's Helpful Hot Take, he shares why it is so essential for SMBs to be collecting data and acting on it. Check out the full episode with Zach to learn about him and his company, Survey Soft.

Helpful Hot Take with Erik Osland & Sentari Minor of EvolvedMD. Question: What advice do you have for anyone who is looking to start a new business?

Helpful Hot Take with Kristina Finseth.

One of the more prominent buzzwords in marketing is a pillar page. Today we will explain what a pillar page is and why you should consider one.

Sannah Vinding, Director of Product Development & Marketing at VCC Lite, created a pillar page to be the ultimate guide for light pipe designs. 

On this week's Helpful Hot Take, here how she explains what a pillar page is. 

Check out Sannah's Light Pipe Guide pillar page: https://vcclite.com/light-pipe-design-guide/

Connect with Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/