From Perfectionism to Progress: Sandra Anderstedt on Building Bold Marketing at Sandvik
What happens when a planner learns to embrace iteration—and leads a team to do the same?
Sandra Anderstedt, VP of Marketing and Communications at Sandvik Manufacturing Solutions, joins Gavin Finn to share her journey from internal comms to building a global, agile marketing team from scratch. Her approach? Embrace difference, start before you're ready, and always keep learning.
In this episode, Sandra shares:
How personality differences became her leadership superpower
What it takes to unify diverse software brands under one strategic voice
Why B2C hires helped her challenge B2B norms
How her team swapped “perfect” for progress—and what they gained
Practical ways they’re leveraging AI to boost efficiency and creativity
Whether you’re scaling a team, rethinking your strategy, or just trying to get started, Sandra’s story is a masterclass in clarity, courage, and momentum.
Discover how Kaon helps B2B companies spark meaningful change through compelling experiences: kaon.com