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The B2B Engagement
Kaon Interactive
27 episodes
5 days ago
Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.
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Business
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All content for The B2B Engagement is the property of Kaon Interactive and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.
Show more...
Business
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10: AI and Storytelling - Pragmatic Marketing in IoT (Kigen)
The B2B Engagement
28 minutes 58 seconds
1 year ago
10: AI and Storytelling - Pragmatic Marketing in IoT (Kigen)

Go-to-Market Strategy & IoT Security Innovation with Vincent Korstanje of Kigen

In this episode of The B2B Engagement Podcast, Gavin Finn sits down with Vincent Korstanje, CEO of Kigen, to explore the complex world of executive go-to-market strategies in today’s fast-evolving technology landscape.

Vincent shares his journey from technical expert to business leader, revealing the pivotal moments that shaped Kigen’s innovative approach to IoT security.

Key topics include:

  • How Kigen’s eSIM technology is revolutionizing device security and seamless connectivity
  • The importance of customer-centric problem-solving in driving business success
  • Creating a high-trust, mistake-friendly company culture that fosters innovation
  • The future role of AI in decision-making and business transformation
  • The power of storytelling and multichannel engagement in modern B2B strategy


Tune in for a masterclass on balancing technology with real-world impact, building strong partnerships, and crafting strategies that drive customer success.

Learn how Kaon helps B2B companies communicate their value story effectively: Visit kaon.com

The B2B Engagement
Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.