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The B2B Demand Generation Blueprint Podcast
Merkle
5 episodes
8 months ago

Merkle B2B presents a four-part podcast series, "The B2B Demand Generation Blueprint: Strategies for Success," diving deep into the world of B2B demand generation. This comprehensive audio guide offers actionable insights and proven tactics to help B2B brands build and execute effective demand generation strategies.

Throughout the series, industry experts and thought leaders will share their experiences, best practices, and success stories, equipping listeners with valuable tools to drive growth, acquire new customers, and maintain a competitive edge. Each episode explores a different aspect of B2B demand generation, from creating targeted content and leveraging data-driven marketing, to nurturing leads and measuring campaign performance.



Hosted on Acast. See acast.com/privacy for more information.

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Marketing
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All content for The B2B Demand Generation Blueprint Podcast is the property of Merkle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Merkle B2B presents a four-part podcast series, "The B2B Demand Generation Blueprint: Strategies for Success," diving deep into the world of B2B demand generation. This comprehensive audio guide offers actionable insights and proven tactics to help B2B brands build and execute effective demand generation strategies.

Throughout the series, industry experts and thought leaders will share their experiences, best practices, and success stories, equipping listeners with valuable tools to drive growth, acquire new customers, and maintain a competitive edge. Each episode explores a different aspect of B2B demand generation, from creating targeted content and leveraging data-driven marketing, to nurturing leads and measuring campaign performance.



Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Education,
Technology,
Business,
How To
Episodes (5/5)
The B2B Demand Generation Blueprint Podcast
Measuring Success: KPIs and Analytics
This episode focuses on the importance of tracking, measuring, and analysing campaign performance, providing guidance on selecting the right KPIs and utilising data to optimise future strategies.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
30 minutes 12 seconds

The B2B Demand Generation Blueprint Podcast
Lead Nurturing and Conversion
This episode dives into the intricacies of engaging and nurturing leads through personalised, relevant content, and discusses effective strategies for driving conversion.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
38 minutes 39 seconds

The B2B Demand Generation Blueprint Podcast
The Power of Account-Based Marketing

This episodes explores how Account-Based Marketing is reshaping B2B demand generation strategies and uncovers the essential building blocks for executing successful campaigns.





Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
36 minutes 38 seconds

The B2B Demand Generation Blueprint Podcast
Series Trailer


Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
40 seconds

The B2B Demand Generation Blueprint Podcast
Mapping the B2B Buyer's Journey
In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC.

Hosted on Acast. See acast.com/privacy for more information.

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2 years ago
33 minutes 3 seconds

The B2B Demand Generation Blueprint Podcast

Merkle B2B presents a four-part podcast series, "The B2B Demand Generation Blueprint: Strategies for Success," diving deep into the world of B2B demand generation. This comprehensive audio guide offers actionable insights and proven tactics to help B2B brands build and execute effective demand generation strategies.

Throughout the series, industry experts and thought leaders will share their experiences, best practices, and success stories, equipping listeners with valuable tools to drive growth, acquire new customers, and maintain a competitive edge. Each episode explores a different aspect of B2B demand generation, from creating targeted content and leveraging data-driven marketing, to nurturing leads and measuring campaign performance.



Hosted on Acast. See acast.com/privacy for more information.