In today's episode, I sat down to talk with Martin Medeiros, an entrepreneur, corporate attorney, and negotiation expert, to discuss how athletes can prepare on and off of the field for the new era ushered in by the NCAA's recent ruling on Name, Image, and Likeness. We discuss what athletes can do to properly select representation, align themselves with the right partnerships, and how to handle themselves when negotiating opportunities. This is a MUST listen for any athlete, parent of an ath...
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