This episode of Art of the Brand is a reality check for every founder, creator, and high-performer who's feeling stuck—even when they’re doing everything right.
Fresh off a teaching trip to Austria, Camille and Phillip reflect on the lessons learned from working with world-class classical musicians—people who practice 8 hours a day but still feel like they’re not good enough to share their work. We draw parallels between that perfectionism and what’s holding creators, professionals, and business owners back from showing up online.
From the collapse of branding at Skims and American Eagle, to why Netflix movies are getting worse, to the emotional sabotage of comment sections and copycat culture, this is a wide-ranging conversation about truth, strategy, and what it really means to build something that lasts.
This one is for anyone who’s putting in the work but still afraid to hit “post.”
Jenna and Jeff York aren't your typical gym founders—and AVANT isn’t a typical fitness club. In this episode, they reveal how years of business experience, failed models, and personal injury led them to build a premium, personalized fitness and wellness ecosystem.
From franchise flops to billion-dollar exits, this isn’t just about workouts. It’s about creating a disruptive, human-first brand that’s scaling across Canada—and aiming global.
Apply for membership: avant-club.com
Follow on Instagram: @avant.toronto
Connect on LinkedIn: AVANT Club
In this episode of Art of the Brand, Camille and Phillip dig into the collapse of trust across today’s biggest brands—from the Alo Yoga influencer lawsuit to the bizarre Clear Protein launch by Arrae.T his isn’t just about PR misfires. It’s about what happens when you abandon your brand pillars, forget who you're talking to, and think virality can replace strategy. We also break down Amazon’s quiet monopoly, the new rules of algorithm visibility, and what every founder needs to rethink in 2025
In this episode of The Art of the Brand, Camille Moore sits down with Nathan Chan, the powerhouse behind Foundr—the media brand followed by over 3.5 million entrepreneurs and trusted by names like Richard Branson, Deepak Chopra, and Sara Blakely.Nathan unpacks how he built the #1 skills and content platform for founders—not by chasing clicks, but by building trust, depth, and brand authority. If you're building something from scratch and want it to be the go-to brand in your space, this episode breaks down what it really takes.We talk:The secrets behind Foundr’s global reachHow to cut through the noise and earn respectWhy most content dies fast—and how to create what lastsBuilding brand equity when you're not "famous" yetPlaying the long game with strategy and soulWhether you're building a company, a personal brand, or both, this is required listening.
In this episode of Art of the Brand, Camille and Phillip break down one of the most misunderstood topics in business today: the difference between branding and marketing. If you've ever asked, “What’s the ROI on that?”—this episode is for you.We explore:Why branding is an investment, not an expenseThe ROI trap that’s hurting agencies, founders, and creators alikeHow to build a brand people trust (without playing the short game)Why posting for 8 months with no results is the actual path to successHow personal brand compounding works—and why most quit too earlyWhether you're a high-level founder, a burned-out marketer, or a business owner chasing traction, this episode will shift how you think about time, value, and brand growth in 2025.This is a mindset reset for anyone who wants to build something that lasts.
In this episode of Art of the Brand, Camille Moore sits down with Bianca, the powerhouse behind Pink LaBlonde, to talk about building a global salon brand from the ground up. From creating content before “influencer” was a job title to becoming one of the most recognizable names in luxury haircare, Bianca shares her journey, her struggles, and her bold vision for what's next.
We unpack:
A must-listen for beauty entrepreneurs, stylists, and founders ready to turn skill into legacy.
Tune in now via the link in bio or search Art of the Brand on all platforms.
In this episode of Art of the Brand, Camille sits down with personal branding strategist and creator coach Courtney Johnson for a raw, hilarious, and no-BS conversation about what it actually takes to build a brand in 2025.
From posting through the cringe, to battling corporate CMO chaos, to the reason your content isn’t landing—Courtney breaks down the mindset, habits, and strategies that turn quiet professionals into undeniable digital brands.
We also dive into:
This one’s for every freelancer, founder, side-hustler, and scared-of-the-camera expert who knows they need to show up—but doesn’t know where to start.
If you’re building a brand, business, or audience—this episode will hit.
This week on Art of the Brand, Camille and Phillip go deep on the massive shifts shaping modern marketing—from Google’s groundbreaking Astra AI to the collapse of what we used to call “social media.” If you’re still thinking in terms of likes, trends, or followers—you’re already behind.
We cover:Why “social media” is dead and interest media is the new gameHow Google’s Astra AI will completely change consumer discoveryThe biggest branding threat for small businesses in an AI-first futureThe ROI of real content vs. trend-chasingHow tariffs, made-in-China goods, and lazy brands are being exposedThe coming divide between brands with depth—and brands with dopamine
In this powerhouse episode of Art of the Brand, Camille Moore sits down with Bill Harper—aka @BrandBossHQ—for a deep, brutally honest breakdown of what’s really killing modern marketing. From the ROI myth and the TikTok algorithm to the story behind Liquid Death’s billion-dollar brand, Bill brings decades of experience (and a viral tow truck story) to call out the creative collapse happening in boardrooms everywhere.We also unpack the truth about AliExpress, brand erosion, luxury collapse, and why MBAs might be the worst thing to happen to marketing. If you’re a founder, marketer, agency leader, or content creator trying to grow in today’s noisy world—this episode is your wake-up call.
In this week’s Art of the Brand, Camille and Phillip take aim at the branding breakdown across sports, TikTok, and traditional institutions like Eurovision. From the lifeless Toronto Maple Leafs experience to Ford dealerships out-creating ad agencies, this episode is packed with real talk on why safe branding fails—and how earned media value (EMV) and authenticity win in today’s algorithm economy.We also dive into viral controversy, Gen Z chaos, and why leadership and brand alignment are make-or-break for modern businesses. Plus: Diddy, PR crisis mismanagement, ballerina farmers, Amazon’s $1B font update, and what your local landscaper can learn from Coachella.
In this episode of The Art of the Brand, Camille Moore is joined by Melissa Andre of Madco, one of the most sought-after luxury event and wedding planners, known for her work with top-tier clients including Drake, The Weeknd, and some of the most discreet names in fashion and finance.But her rise to the top didn’t happen by chance — it was built through intentional personal branding, a bold point of view, and knowing how to position herself as the only choice for elite events.In this episode, you’ll learn:- How Melissa Andre turned personal branding into her power move- The secrets to becoming undeniably referable in a saturated industry- Why top talent still gets overlooked — and how to make sure you're not one of them- The mindset shift every expert needs to go from behind-the-scenes to industry leaderIf you're a creative, consultant, or founder looking to be seen as the best in your space, this episode is your blueprint.Subscribe for weekly deep dives on personal branding, industry positioning, and turning your genius into demand.
In this episode of Art of the Brand, Camille and Phillip unpack the full cultural and business storm hitting the marketing world—from AI wiping out agency jobs to personal brands overtaking corporate PR.
We break down:
If you're a brand builder, marketer, or entrepreneur trying to stand out in a world of fear, censorship, and conformity—this is the wake-up call you didn’t know you needed.
This week on Art of the Brand, Camille Moore and Phillip Millar break down the collapse of conventional marketing—from the fall of Canadian Tire to the rise of digital avatars and AI-edited content. They unpack how risk-averse leadership is killing creativity, why CMOs are being debated as the next CEOs, and how creators can now outmaneuver legacy institutions with scrappy, disruptive content.They also dive into the controversial James Charles comeback, Penn Badgley’s TikTok strategy, and what you can learn from H&M’s AI model play. If you’re a founder, CMO, or content creator, this episode is your no-BS blueprint for staying relevant in the attention economy.:auriculares: Tune in for hot takes on:Cancel culture vs. owning your platformWhy the algorithm isn’t against you—your content isCanadian Tire vs. Home Hardware (real retail brand lessons)What CMOs must do to earn CEO statusWhy trends aren’t enough—disruption isThe smarter way to use influencers like Alex EarleNew app alert: Instagram's secret weapon to beat CapCutFor marketers, brand builders, and brave executives ready to trade safe for smart.
In this episode of Art of the Brand, Camille sits down with Dr. Linda Nyugen—medical aesthetician, wellness expert, and founder of 1Clinic—to unpack the science behind modern beauty. From red light therapy and skin cycling to GLP-1s, exosomes, and her favorite peptide protocols, Dr. Linda shares the exact wellness rituals and biohacking tools she uses to stay energized, ageless, and in demand.
This isn’t just another beauty chat—it’s a deep dive into what’s actually working in the longevity space, how to build a powerful personal brand in wellness, and why Eastern and Western practices are finally coming together in a way that makes sense for today’s high-performing woman.
Whether you're a medspa owner, a wellness entrepreneur, or a beauty-obsessed consumer, this is your front-row seat to what’s next in health, beauty, and bio-optimization.
In this episode of Art of the Brand, Camille and Phillip dissect the crisis of creativity across tech, entertainment, and politics—from Google’s slow collapse into mediocrity, to AI’s branding revolution, to how Black Mirror outplayed everyone with a viral campaign. They also unpack the branding disaster of the Canadian election and explain why founders and marketers playing it safe are losing by default.
If you're building a brand, launching content, or trying to stand out in a noisy world, this episode is your permission slip to have taste, take risks, and lead.
Perfect for: Founders, marketers, creators, and anyone sick of watered-down content and generic brands.
In this episode of The Art of the Brand, Camille Moore sits down with Anthony DeLuca — CEO of DeLuca Media Group — to break down the real state of social media, influencer marketing, and why most creators won't survive the next five years.Anthony shares how he took creators from 0 to 1 million followers in months, why traditional brand deal models are broken, and what brands really look for today. They dive deep into the fall of traditional influencer marketing, the future of UGC, why personal brands will outperform agencies, and the critical shifts every business owner and creator needs to understand right now.If you’re a marketer, creator, or business owner looking to stay ahead of the next evolution of branding and marketing — this is the episode you can’t afford to miss.
In this episode of The Art of the Brand, Camille Moore is joined by Hally Leadbetter—co-host of Morning with the Masters, host of On the Tee with Golf Digest, and founder of Better Content Co. Hally is a trailblazer at the intersection of digital influence and traditional sports broadcasting, known for her bold approach to building media that connects with the next generation of athletes and fans. From shaping golf culture to producing content for some of the sport’s most iconic platforms, Hally opens up about how she’s building a modern media brand rooted in creativity, community, and unapologetic authenticity.
In this episode of Art of the Brand, Camille and Phillip dissect the branding brilliance behind The Masters and how it became one of the most protected, iconic legacies in sports—without ever selling out. From ceremonial consistency to social strategy, they unpack how Augusta National managed to go viral without compromising its brand integrity.
Then, they pivot into luxury’s unraveling as Chinese manufacturers expose the truth behind price tags, raising tough questions about authenticity, craftsmanship, and consumer trust. Finally, they break down the Blue Origin space launch—a PR stunt-turned-crisis—and why it flopped so hard online.
Whether you're building a brand, leading a company, or just watching it all unfold, this episode is a playbook on what to protect, when to evolve, and how to build lasting brand equity in a chaotic digital era.
Most podcasts fail—and it’s not because the host isn’t talented. In this episode of Art of the Brand, we break down why podcast monetization is a myth for most creators, why ROI thinking is killing your brand, and the real reason longform content still matters in 2025.
You’ll learn:
This is the no-BS roadmap to using podcasting (or any longform content) to grow your influence, not just your downloads.
From the storytelling genius behind White Lotus to the rise of WhatsApp marketing—this episode breaks down how the best brands are winning today. We dive into why brands must embrace imperfection, how anticipation builds obsession, and what every business needs to know about new platforms like WhatsApp and Snapchat. Plus, we call out the biggest marketing mistakes with our hilarious "Tariff List" you won’t want to miss. Subscribe for weekly breakdowns on branding, marketing, and how to actually stand out.
