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The Art of Selling Online Courses
John Ainsworth
195 episodes
4 days ago
Send us a text πŸš€ Work With Me - https://datadrivenmarketing.co/done-for-you In this episode, Josip Belina, our head of funnel strategy, reveals why September is the make-or-break month for Black Friday success and what happens when you wait until October (spoiler: it's not good). We dive deep into a counterintuitive email strategy that has our clients sending way more emails than you'd expect on the final day, and why that actually increases revenue without destroying your list. You'll disc...
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All content for The Art of Selling Online Courses is the property of John Ainsworth and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text πŸš€ Work With Me - https://datadrivenmarketing.co/done-for-you In this episode, Josip Belina, our head of funnel strategy, reveals why September is the make-or-break month for Black Friday success and what happens when you wait until October (spoiler: it's not good). We dive deep into a counterintuitive email strategy that has our clients sending way more emails than you'd expect on the final day, and why that actually increases revenue without destroying your list. You'll disc...
Show more...
Marketing
Education,
Business,
Entrepreneurship,
Courses
Episodes (20/195)
The Art of Selling Online Courses
Watch This Before Planning BLACK FRIDAY 2025
Send us a text πŸš€ Work With Me - https://datadrivenmarketing.co/done-for-you In this episode, Josip Belina, our head of funnel strategy, reveals why September is the make-or-break month for Black Friday success and what happens when you wait until October (spoiler: it's not good). We dive deep into a counterintuitive email strategy that has our clients sending way more emails than you'd expect on the final day, and why that actually increases revenue without destroying your list. You'll disc...
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4 days ago
17 minutes

The Art of Selling Online Courses
I Wrote 300+ Newsletters. Here’s What Actually Works.
Send us a text πŸš€ Work With Me - https://datadrivenmarketing.co/done-for-you What happens when you lose all your clients overnight and decide to start writing about Java programming instead of playing terrible golf? You end up building one of the longest-running tech newsletters in the world. Dr. Heinz Kabutz survived the dot com crash of 2000 by doing something counterintuitive - he started giving away his absolute best content for free. 25 years later, his newsletter reaches every corner o...
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1 week ago
50 minutes

The Art of Selling Online Courses
Meet the Man Who Gets 7 MILLION Monthly YouTube Views
Send us a text πŸš€ Work With Me - https://datadrivenmarketing.co/survey Jason Stevenson has over 4.5 million subscribers and 1+ billion views across his meditation channels - and he literally works just one hour per week now. But here's what shocked me most: Jason had no idea how massive his channel actually was. When I had him check his real numbers after our conversation, his jaw dropped. We're talking about a scale that most YouTubers can only dream of. This isn't your typical "how I grew...
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2 weeks ago
32 minutes

The Art of Selling Online Courses
The Woman Who Built a $2.5M Course Business in 2 Years
Send us a text πŸ”₯ Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! πŸ‘‰πŸΌ https://datadrivenmarketing.co/templates Charlotte Chaze went from making $28K working 60-hour weeks in a windowless basement lab to building a multi-seven figure online course business. She's made over $2.6 million helping thousands of people leave dead-end jobs for $76K+ data analyst careers. Here's what makes her story different: While most Tik...
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3 weeks ago
37 minutes

The Art of Selling Online Courses
Meet The Man Who Made $1.6M Teaching Pole Dancing
Send us a text πŸ”₯ Get the complete guide that shows you exactly how to turn your checkout page into a conversion machine: https://datadrivenmarketing.co/orderpage Dan Rosen expected maybe 200 people to join his free challenge. 10,000 people later, he accidentally launched a course business that would generate over $1.6 million - despite operating in one of the most censored industries on social media. In this episode, Dan reveals how he built his pole dancing course empire using strategies t...
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1 month ago
42 minutes

The Art of Selling Online Courses
How I Made $2.5M With Only 9K Email Subscribers
Send us a text πŸ”₯ Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls https://datadrivenmarketing.co/roadmap Austin Church makes $50,000+ a year from a $99/month community, but here's the thing - he's never properly promoted it to his 9,000 email subscribers. Not once. In this episode, Austin gets brutally honest about the mistakes that cost him money, why he initially refused to start a community (and how his own members basically forced him into it), and the LinkedIn...
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1 month ago
49 minutes

The Art of Selling Online Courses
$26.8K in 30 Days With Just 6 Simple Changes
Send us a text πŸ”₯ Ready to double your course sales? Book your call at https://datadrivenmarketing.co/call In this episode, Martina Viljevac and Nikola VeselinoviΔ‡ from our team reveal exactly how they helped a client go from $12,000 to $26,800 in monthly revenue using the same amount of traffic and zero paid advertising. The results speak for themselves. Revenue increased from $12K to $26.8K monthly, representing a 2.23x growth. Their sales page conversion rate jumped from 5.2% to 12.7%, an...
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1 month ago
42 minutes

The Art of Selling Online Courses
How To Sell Digital Products Online (Without Social Media)
Send us a text πŸ”₯ Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! πŸ‘‰πŸΌ https://datadrivenmarketing.co/roadmap My guest Chris Zukowski hasn't tweeted in over a year, never posts on Instagram or Facebook, and makes more money than he ever did in corporate America. As a game marketing consultant, he's built a 20,000-person email list with a 50% open rate and 10-15% click-through rate. When he launches courses, 3-5% of hi...
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1 month ago
52 minutes

The Art of Selling Online Courses
Meet the Artist Running a $600K Online Business
Send us a text πŸ”₯ Get our FREE templates and see the difference with two proven email strategies: https://datadrivenmarketing.co/templates Remy teaches watercolor painting as a hobby. His 6-month coaching program costs $5,000. His conversion rate? 50%. While competitors give away free tutorials, he's built a $600K+ business by doing the opposite of what most course creators do. In this episode, you'll discover: β€’ Why connection beats perfection in any market β€’ How to charge premium prices f...
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2 months ago
46 minutes

The Art of Selling Online Courses
12 Checkout Page Tricks To Get More Sales INSTANTLY
Send us a text πŸ”₯ Get our checkout page resources and example: https://datadrivenmarketing.co/checkout-page Most course creators are losing 90% of ready-to-buy customers on their checkout page (here's how to fix it) Boris Mez shares the exact strategy that took a client from 10% to 48.5% checkout conversion rate - nearly 5X more sales from the same traffic. Most people spend weeks perfecting their sales pages but completely ignore their checkout page. This is where people who are already ...
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2 months ago
26 minutes

The Art of Selling Online Courses
Meet the Man Teaching 500,000 People Chinese Online
Send us a text Ken Dai and his business partner started Chinese Zero to Hero with a simple problem: they couldn't find structured Chinese courses online. So they decided to create their own. What happened next is remarkable. In just a few years, this tiny team built a language learning platform with 70,000 students (14,000 paying), 500,000+ social media followers, and consistent revenue growth - all without venture capital funding. Ken reveals why they created over 1,000 videos in just 2 year...
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2 months ago
40 minutes

The Art of Selling Online Courses
How I Sell Online Courses (With Literally No Audience)
Send us a text πŸ”₯ Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide πŸ‘‰πŸΌ https://datadrivenmarketing.co/guide Most course creators think you NEED a massive social media following to succeed. Dr. David Hall proves them wrong. In just 5 years, David built Psych Maven into a million-dollar course business and became one of the TOP performing schools on Teachable. The crazy part? He did it all without any social media following, YouTube channel, paid advertis...
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2 months ago
46 minutes

The Art of Selling Online Courses
This Simple Strategy Made $200k in 12 Months (COPY THIS)
Send us a text I've put together a complete upsell page template for you, including AI prompts for writing each section. You can grab it free at datadrivenmarketing.co.uk/upsell I've got to share this story with you because it's honestly one of the craziest results we've ever achieved. My team and I helped someone make $200,000 in 12 months using a single funnel hack - and here's the thing: I've never met her, never talked to her, never even exchanged an email with her. Nobody on my team has ...
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2 months ago
30 minutes

The Art of Selling Online Courses
I Asked ChatGPT: Will AI DESTROY Online Courses?
Send us a text πŸ”₯ Get our free AI prompts: https://datadrivenmarketing.co/prompts Everyone's talking about AI changing everything, but what does AI itself think about the future of online courses? I sat down with ChatGPT for 20 minutes to find out. Some answers were useful, others were ridiculous (wait till you hear the $25,000 suggestion). We covered AI predictions for 2026, practical tools you can use now, and why ChatGPT thinks younger and older learners want completely different things....
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3 months ago
21 minutes

The Art of Selling Online Courses
I Doubled My Revenue In Just 4 Months With This Funnel
Send us a text πŸ”₯ Want to boost your course revenue by 30%? Get our FREE guide on how to implement order bumps in 3 simple steps! πŸ‘‰πŸΌ https://datadrivenmarketing.co/order-bumps Brendan Williams runs an online education business teaching Photoshop to photographers and designers. With 160,000 YouTube subscribers and 40,000 monthly website visitors, he was generating nearly 1,000 leads per month. But his revenue was inconsistent. Some months were great, others terrible. He was doing monthly promo...
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3 months ago
41 minutes

The Art of Selling Online Courses
How I 2x Revenue In 90 Days With These Emails
Send us a text In this episode, I sit down with Dominik to answer the most common email marketing questions from our Instant Course Sales clients. You'll learn the exact email calendar structure that helps our clients double their revenue in 90 days, why too many value emails create "passive subscribers not buyers," and the soft opt-out strategy that reduces unsubscribes during promotions. Dominik also shares how often you can promote the same course without burning out your audience, and why...
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3 months ago
19 minutes

The Art of Selling Online Courses
Why High Opt-In Rates are KILLING Your Sales
Send us a text πŸ”— Get the exact lead magnet formula we used to generate $12 million at https://datadrivenmarketing.co/double In this episode of The Art of Selling Online Courses, I sat down with Boris Mez from Data Driven Marketing to uncover the real secrets behind high-converting lead magnets and opt-in pages. We dive deep into why high opt-in rates might actually be KILLING your sales, how to go from 15% to 70% opt-in rates (and why that's not always the goal), and the backwards engineeri...
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3 months ago
30 minutes

The Art of Selling Online Courses
$67,500 in 15 Days with This Boring Funnel
Send us a text πŸ“§ Want direct help implementing this strategy? Email me at john@datadrivenmarketing.co In this episode of The Art Of Selling Online Courses, I sit down with my brilliant funnel strategist Josip Belina to break down how we made one of our clients $67,000 from just a 7,000-person email list using a paid webinar funnel. Here's the kicker - nobody bought anything during the actual webinar, but we still got incredible results. Josip walks you through our entire strategy for ...
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4 months ago
20 minutes

The Art of Selling Online Courses
Alex Hormozi’s $100M Framework Will Transform Your Course Business (MUST USE)
Send us a text πŸ’° Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million In this episode of The Art of Selling Online Courses, I explain why most people read Alex Hormozi's $100 Million Offer book but never actually implement it. The problem? People try to do it all in one go, but it's actually a series of exercises you need to work through step by step. That's why I created a workbook that breaks down the entire process. I use thi...
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4 months ago
31 minutes

The Art of Selling Online Courses
From $5K to $15K/Month (Live Funnel Teardown)
Send us a text πŸ”— Want a free funnel review Mimi's? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line. In this episode, I tear apart Mimi's funnel live - she's a sensuality coach making $5K monthly aiming for $15K. We uncovered why her 157K Instagram followers only generate 240 monthly email subscribers, and how switching from two-step to one-step opt-ins could instantly double her list growth. Her current tripwire funnel makes $775/month but could hi...
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4 months ago
48 minutes

The Art of Selling Online Courses
Send us a text πŸš€ Work With Me - https://datadrivenmarketing.co/done-for-you In this episode, Josip Belina, our head of funnel strategy, reveals why September is the make-or-break month for Black Friday success and what happens when you wait until October (spoiler: it's not good). We dive deep into a counterintuitive email strategy that has our clients sending way more emails than you'd expect on the final day, and why that actually increases revenue without destroying your list. You'll disc...