Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
Sports
History
Music
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/b0/62/4f/b0624f12-3825-195c-9fc7-cc3511f785ac/mza_3457783356378496837.jpg/600x600bb.jpg
The Art of Online Course Creation
Shannon Boyer
50 episodes
1 day ago
You’ve got a course. You’ve got testimonials. But no one’s seeing it. If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually works when it comes to running Meta ads to build your audience and grow your course-based business. Zach brings 10+ years of experience and breaks...
Show more...
Marketing
Education,
Business,
Courses
RSS
All content for The Art of Online Course Creation is the property of Shannon Boyer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
You’ve got a course. You’ve got testimonials. But no one’s seeing it. If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually works when it comes to running Meta ads to build your audience and grow your course-based business. Zach brings 10+ years of experience and breaks...
Show more...
Marketing
Education,
Business,
Courses
Episodes (20/50)
The Art of Online Course Creation
#49 Meta Ads That Actually Build an Audience with Zach Spuckler
You’ve got a course. You’ve got testimonials. But no one’s seeing it. If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually works when it comes to running Meta ads to build your audience and grow your course-based business. Zach brings 10+ years of experience and breaks...
Show more...
1 week ago
42 minutes

The Art of Online Course Creation
#48 The Hidden Reason Your Online Community Feels Flat - And the Fix You Need
Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet. In this episode, Shannon pulls back the curtain on what’s really happening in online spaces that once thrived, and why the problem isn’t spam, it’s silence. She explores how community “rules” designed to protect authenticity may have accidentally stripped it away, leaving creators and entrepreneurs unsure how to show up, share, or sell ...
Show more...
3 weeks ago
12 minutes

The Art of Online Course Creation
#47 From Vault to Vision: How Alexis Galloway Turned a Hobby Into a Thriving Online Course Business
Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone. In this episode of The Art of Online Course Creation, Shannon sits down with Alexis Galloway, founder of So Sweet Academy and a creative entrepreneur who went from stitching for fun to building a full-fledged online business teaching machine embroidery to beginners. But Alexis’s jo...
Show more...
1 month ago
22 minutes

The Art of Online Course Creation
#46 Why Knowing "Why" Leads to Profitable, Impactful Courses
Have you ever sat through a lesson and wondered, “Why am I even learning this?” If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, one of the simplest shifts you can make in your teaching is also one of the most powerful: starting with why. In this episode of The ART of Online Course Creation, Shannon Boyer shares how a single moment in the classroom changed her teaching forever, and why leading w...
Show more...
1 month ago
12 minutes

The Art of Online Course Creation
#45 Organic Marketing for Course Creators: How to Grow Your Audience Without Ads with Tracy Beavers
What if everything you believed about growing your audience was just… backwards? When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online business. But after sinking thousands into ads and launching to crickets, she realized something was missing—and it wasn’t just a better funnel. In this candid and energizing conversation, Tracy sits down with host Shannon Boyer to unpack how she rebuilt her visi...
Show more...
2 months ago
43 minutes

The Art of Online Course Creation
#44 The Power of Student Touch Points: Why Interaction Can Make or Break Your Course
You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised. In this episode of The Art of Online Course Creation, Shannon reveals the hidden force that can make or break your course: student touch points—the intentional moments of interaction that transform information into real learning. From a surprising lesson she learned as a classroom teacher with a stack of essays and a red pen...
Show more...
2 months ago
15 minutes

The Art of Online Course Creation
#43 Overcoming Tech Fear and Camera Shyness: How Lyric Kinard Found Her Voice in Online Education
What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide? In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of the Academy for Virtual Teaching, who has spent decades guiding creatives—from quilters to course creators—toward confidence, clarity, and connection through online education. But Lyric’s journey into the online course world wasn’t mapped out. It began unexpectedly, ...
Show more...
3 months ago
43 minutes

The Art of Online Course Creation
#42 Does Your Online Course Have Impact? Part 2: What to Do If it Doesn't.
You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff. So why aren’t your students getting the results? In this episode of The ART of Online Course Creation, we’re pulling back the curtain on what really causes a course to fall flat—not because you're a bad teacher, but because no one ever taught you how to design for impact. Host Shannon Boyer takes you inside the three places most course creators overlook when transformation doesn’...
Show more...
3 months ago
14 minutes

The Art of Online Course Creation
#41 Building a Course That Works: Kelly Leardon’s Customer-Obsessed Approach
In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms. Kelly’s journey didn’t start with a flashy viral moment or a large following. In fact, it began with a phone call she never should have answered - on her daughter’s wedding day, no less. That moment of regret turned into a powerful catalyst, pushing her to leave a corporate dream job behind...
Show more...
4 months ago
49 minutes

The Art of Online Course Creation
#40 Why Some Online Courses Change Lives—and Others Don’t
"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about. We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life? In this episode, Shannon shares a story of working with a successful course creator who had all the revenue but none of the spark. What changed everything wasn’t more content or better funnels, it was ...
Show more...
4 months ago
18 minutes

The Art of Online Course Creation
#39 Sales Strategies for Your Online Course That Actually Feel Good with Justine Beauregard
When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment. Today’s guest knows exactly how that feels—and she’s built a business showing entrepreneurs a better way. In this episode of The Art of Online Course Cr...
Show more...
5 months ago
46 minutes

The Art of Online Course Creation
#38 How to Use AI Without Losing Your Voice: A Human-Centered Approach to Course Creation
To ask a question or give feedback on the episode, send me a text! Join me in The Build Lab and get access to my new custom GPTs! AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special? In this episode, Shannon Boyer shares her unexpected shift from AI skeptic to strategic adopter—and what it took to get there....
Show more...
5 months ago
21 minutes

The Art of Online Course Creation
#37 Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell
To ask a question or give feedback on the episode, send me a text! She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything. That moment marked the beginning of Shannon Russell’s second act. After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, course creator, and host of the Second Act Success podcast, helping other women do...
Show more...
6 months ago
33 minutes

The Art of Online Course Creation
#36 What Makes a High-Quality Online Course? It's Not What You Think!
To ask a question or give feedback on the episode, send me a text! "You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. Spoiler alert: It’s not fancy production or flashy design. Whether you’re just gettin...
Show more...
6 months ago
23 minutes

The Art of Online Course Creation
#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White
To ask a question or give feedback on the episode, send me a text! In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome. They unpack why the term doesn't tell the full story—and what’s really going on inside our heads when we hesitate to hit publish on that online course, avoid showing up publicly, o...
Show more...
6 months ago
38 minutes

The Art of Online Course Creation
#34 How to Choose a Profitable Course Topic For YOU
To ask a question or give feedback on the episode, send me a text! You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need to take before you ever start building your course: identifying your most marke...
Show more...
7 months ago
16 minutes

The Art of Online Course Creation
#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith
To ask a question or give feedback on the episode, send me a text! If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without chasing trends or relying on gim...
Show more...
7 months ago
44 minutes

The Art of Online Course Creation
#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned
To ask a question or give feedback on the episode, send me a text! I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. If you’ve ever put off launching your course because you felt like you didn’t have enough followers, email subscribers, or engagement, this episode...
Show more...
8 months ago
22 minutes

The Art of Online Course Creation
#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse
To ask a question or give feedback on the episode, send me a text! You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation, I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasive sales copy and how to ensure your sales page isn’t turning potential students ...
Show more...
8 months ago
30 minutes

The Art of Online Course Creation
#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too!
To ask a question or give feedback on the episode, send me a text! Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅ The moment she realized her expertise was in demand—and how she turned that into a course ✅ Why starting small led to her biggest course lau...
Show more...
8 months ago
56 minutes

The Art of Online Course Creation
You’ve got a course. You’ve got testimonials. But no one’s seeing it. If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually works when it comes to running Meta ads to build your audience and grow your course-based business. Zach brings 10+ years of experience and breaks...