In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
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In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
Mastering Multi-Brand Synergy in Franchise Marketing with Martha O’Gorman
The Art of Franchise Marketing
33 minutes
1 month ago
Mastering Multi-Brand Synergy in Franchise Marketing with Martha O’Gorman
In this episode of the Art of Franchise Marketing, Erin Martin interviews Martha O’Gorman, CMO of Loyalty Brands. They discuss Martha's journey in the franchise industry, the growth and expansion of Loyalty Brands, and the company's unique multi-brand strategy. Martha shares insights on cross-marketing, franchisee relationships, and the company's support structure. The conversation also explores the challenges of digital marketing, the evolution of website management, and the significance of ...
The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
