The Art of Franchise Marketing

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The Art of Franchise Marketing

Netsertive

118 episodes

6 hours ago

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...

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In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...

Show more...

Episodes (20/118)

The Art of Franchise Marketing

From Local Courts to National Growth: Inside Ace Pickleball’s Franchise Marketing with Kristine Faupel

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...

6 hours ago

27 minutes

The Art of Franchise Marketing

Navigating the Franchise Marketing and Operation Landscape with James Young

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Young, president of Pet Butler. They discuss Pet Butler's journey since its 2017 acquisition, the challenges encountered in marketing and franchisee buy-in, and the strategies implemented to grow the business. James shares insights on leveraging AI in marketing, understanding customer behavior, and retaining customers in a competitive landscape. The conversation highlights the evolving nature of marketing ...

2 weeks ago

43 minutes

The Art of Franchise Marketing

Data, Community, and the Future of Franchise Marketing with Ashley Mitchell

In this episode of The Art of Franchise Marketing, host Erin Martin is joined by Ashley Mitchell, CMO of ZorAbility and VP of Marketing for East Coast Wings + Grill and Sammy’s Sliders. Ashley shares her expert perspective on franchise marketing, highlighting the importance of data-driven decision-making, innovative technology, and community engagement. Listeners will gain valuable insights into recent initiatives, such as website launches and menu simplification, as well as practical lessons...

1 month ago

25 minutes

The Art of Franchise Marketing

Mastering Multi-Brand Synergy in Franchise Marketing with Martha O’Gorman

In this episode of the Art of Franchise Marketing, Erin Martin interviews Martha O’Gorman, CMO of Loyalty Brands. They discuss Martha's journey in the franchise industry, the growth and expansion of Loyalty Brands, and the company's unique multi-brand strategy. Martha shares insights on cross-marketing, franchisee relationships, and the company's support structure. The conversation also explores the challenges of digital marketing, the evolution of website management, and the significance of ...

1 month ago

33 minutes

The Art of Franchise Marketing

Data-Driven Decision Marketing for Multi-Brand Franchise Success with Kenneth Schweighofer

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. K...

1 month ago

39 minutes

The Art of Franchise Marketing

Driving Operational Excellence: Culture, Hiring, and Technology with Adam Povlitz

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Adam Povlitz, CEO of Anago Cleaning. Adam shares his journey from joining the family business to becoming CEO, discussing the challenges and insights he gained along the way. The conversation explores the importance of building a strong team and company culture, the role of technology in operations, and how Anago is leveraging AI to enhance the customer experience. Adam also outlines the company's future vision ...

2 months ago

29 minutes

The Art of Franchise Marketing

Simplifying Franchise Marketing and Driving Growth with Mitch Cohen

In this episode of the Art of Franchise Marketing podcast, host Erin Martin speaks with Mitch Cohen, a seasoned multi-unit franchisee, about his extensive experience in franchising, marketing strategies, and the importance of community engagement. Mitch shares valuable insights on simplifying marketing initiatives for franchisees, the significance of philanthropy in business, and the lessons learned from his early days in the franchise industry. He also discusses current initiatives, challeng...

2 months ago

27 minutes

The Art of Franchise Marketing

Decoding Consumer Behavior: Communication, Operations, and Growth in Franchising with Roxanne Conrad

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Roxanne Conrad, COO of Premium Service Brands. Roxanne shares her unique journey into franchising, starting as a franchisee and transitioning to a leadership role. The conversation delves into the importance of communication in franchising, the operational efficiencies achieved through shared services, and the significance of data-driven marketing strategies. Roxanne emphasizes the need to understand consumer b...

2 months ago

39 minutes

The Art of Franchise Marketing

Data That Converts: Turning Insights into Marketing Success with Lynlea Rudell

In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lynlea Rudell, Director of Marketing at Pool Scouts. They discuss Lynlea's transition from advertising to franchise marketing, the importance of customer acquisition and retention strategies, and the role of local marketing. Lynlea shares insights on their referral program, community engagement through philanthropy, and the recent CRM migration to HubSpot. They also explore how data can enhance marketing efforts and th...

2 months ago

22 minutes

The Art of Franchise Marketing

Navigating Franchise Development Challenges and Building Sustainable Growth with Megan Taylor

In this episode of the Art of Franchise Marketing, Erin Martin interviews Megan Taylor, VP of Operations at Franchise Altitude. They discuss the challenges and strategies in franchise development, the importance of building a sustainable growth foundation, and the dynamics of team leadership in emerging brands. Megan shares insights from her experience with Koala and emphasizes the need for prioritizing revenue-generating activities. The conversation also touches on the role of AI in modern m...

3 months ago

35 minutes

The Art of Franchise Marketing

Community-Driven Marketing in the Fitness Industry with Drew Stauffacher

In this episode, Drew Stauffacher, the president of Nine Round, shares his journey in the fitness industry, emphasizing the importance of grassroots marketing and community engagement. He discusses effective local marketing strategies for franchisees, the role of influencer marketing, and the significance of operational efficiency in enhancing customer experience. Drew also highlights the importance of accountability in marketing efforts and the value of referral programs in driving business ...

3 months ago

39 minutes

The Art of Franchise Marketing

The Power of Local Marketing: Driving Growth Through Grassroots and Brand Trust with Justin Waltz

Justin Waltz, Brand President of Junkluggers, joins Erin Martin to explore how local marketing, sustainability, and franchise fundamentals come together to drive real growth. With a career spanning junk removal, franchise development, and private equity-backed brands, Justin shares insights on the return to grassroots marketing, the value of branded search, and how data and storytelling build lasting brand trust. The conversation also touches on the evolving role of AI in operations and the s...

3 months ago

34 minutes

The Art of Franchise Marketing

Empowering Women Through Fitness: The Burn Boot Camp Story with Amber Burke

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Amber Burke, COO of Burn Boot Camp. They discuss Amber's extensive background in fitness, the unique brand story of Burn Boot Camp, and how the company has grown to over 375 locations. The conversation explores the significance of community, the impact of data and technology on operations, and how Burn Boot Camp navigates fitness trends while maintaining a focus on member engagement and retention. Amber shares i...

3 months ago

45 minutes

The Art of Franchise Marketing

Connecting with Customers in the Age of AI with Heather Anderson

In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Heather Anderson, VP of Marketing for Streamline Brands. They discuss Heather's extensive experience in franchise marketing, the impact of brand acquisition on marketing strategies, and the importance of understanding customer expectations in a rapidly changing landscape. Heather shares insights from customer research that informed their communication strategies, including the launch of the Safer Swimmer Promis...

3 months ago

28 minutes

The Art of Franchise Marketing

Leading with Strategy: Marketing for Multi-Brand Franchise Success with Kenneth Schweighofer

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. K...

4 months ago

41 minutes

The Art of Franchise Marketing

Marketing Strategies for Rapid Franchise Growth with Lindsey McFadden

In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lindsey McFadden, CMO of StretchZone, about the rapid growth of the franchise, which opened 250 locations in just three years. They discuss the strategies used to scale marketing effectively, the importance of educating consumers about stretching, and how data-driven insights can inform business decisions. Lindsey emphasizes the need for a strong referral marketing strategy and the role of authenticity in marketing eff...

4 months ago

31 minutes

The Art of Franchise Marketing

The Power of Centralized Support in Franchise Marketing with Richie Huffman

In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Richie Huffman, CEO of Huffman Family of Brands. They discuss Richie's journey in the preschool industry, the evolution of his brand, and the strategic growth through franchising. Richie shares insights on marketing strategies, core values that drive the organization, and the importance of supporting franchise partners to ensure mutual success. The conversation highlights the brand's philanthropic efforts and it...

4 months ago

33 minutes

The Art of Franchise Marketing

Modern Leadership: Empathy, Data, and Growth with Felicia Reeves

In this episode, Felicia Reeves, CMO of Empower Brands, shares her insights on transitioning into a new leadership role, the importance of building trust and empathy, and simplifying marketing for franchisees. She emphasizes the significance of data in marketing, connecting marketing efforts to business impact, and fostering curiosity within teams. Felicia also discusses the role of authenticity in thought leadership and the challenges of harnessing data across multiple brands. Additionally, ...

5 months ago

32 minutes

The Art of Franchise Marketing

The Brand Value Equation: Strategy, Experience, and Loyalty with Doug Zarkin

In this episode, Erin Martin interviews Doug Zarkin, Chief Brand Officer of Modern Performance and Recovery Brands and author of 'Moving Your Brand Out of the Friend Zone.' They discuss Doug's extensive career in marketing, with a focus on brand transformation, particularly at Pearl Vision. Doug shares insights on the importance of understanding customer experience, the brand value equation, and the cultural permission needed for innovation. The conversation also touches on the dynamics of br...

5 months ago

35 minutes

The Art of Franchise Marketing

Building Brand Identity & Driving Franchise Growth: Marketing Strategies with Bre Boote

In this conversation, Erin Martin interviews Bre Boote, the Senior Director of Marketing and Communications at Slick City Action Park, the first waterless slide park. They discuss the origins of Slick City, the importance of brand identity, and the strategies for growth and franchising. Bree shares insights on marketing differentiators, the role of video content, and the significance of user-generated content. They also discuss future initiatives, including the integration of AI in marketing ...

5 months ago

28 minutes