In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
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In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
Connecting with Customers in the Age of AI with Heather Anderson
The Art of Franchise Marketing
28 minutes
4 months ago
Connecting with Customers in the Age of AI with Heather Anderson
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Heather Anderson, VP of Marketing for Streamline Brands. They discuss Heather's extensive experience in franchise marketing, the impact of brand acquisition on marketing strategies, and the importance of understanding customer expectations in a rapidly changing landscape. Heather shares insights from customer research that informed their communication strategies, including the launch of the Safer Swimmer Promis...
The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
