In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
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In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
Community-Driven Marketing in the Fitness Industry with Drew Stauffacher
The Art of Franchise Marketing
39 minutes
3 months ago
Community-Driven Marketing in the Fitness Industry with Drew Stauffacher
In this episode, Drew Stauffacher, the president of Nine Round, shares his journey in the fitness industry, emphasizing the importance of grassroots marketing and community engagement. He discusses effective local marketing strategies for franchisees, the role of influencer marketing, and the significance of operational efficiency in enhancing customer experience. Drew also highlights the importance of accountability in marketing efforts and the value of referral programs in driving business ...
The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kristine Faupel, the VP of Marketing at Ace Pickleball Club. They discuss the club's mission to make pickleball accessible to everyone, the marketing strategies employed to build community and support franchisees, and the importance of data in understanding customer journeys. Kristine shares insights on the innovative membership model, the development of a mobile app for better communication, and future initiati...
