Sharmadean Reid was a talented design student who loved technology - and getting her nails done. Now she’s one of the UK’s most successful entrepreneurs. What decisions took her from founding the smash hit brand WAH Nails at the age of 24 (clients included Serena Williams and Margot Robbie), to becoming the first black woman in the country to raise more than £1 million in venture capital? She tells us about her journey from art school into business, tech innovation and then towards her vision of gender equity - one she’s very willing to admit hasn’t been easy. In our second episode, hear about the extraordinary ‘art of deciding’ that has been at the heart of it. 

One of Sharmadean’s recent decisions was to write a book, New Methods for Women: A Manifesto for Independence – 49 essays drawing on her own experience to help women do better in business … and in life. Find out more about that here - https://amzn.eu/d/aj8AbHX 

Discover more about Bruce Whitfield here - https://www.brucewhitfield.com/ 

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Series Producer: Jayne Morgan

Music: Brad O'Regan & DJ Darkness - https://soundcloud.com/dj-d-rkn3ss

Artwork: Adam Richardson - https://www.podcastcoverart.co.uk/

Audio engineer: Mark Pittam

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