Prof Cass Sunstein - co-author of Nudge: Improving Decisions about Health, Wealth, and Happiness

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The Art of Deciding

Bruce Whitfield

21 episodes

4 months ago

The internet tells us we make 35 000 decisions every day. To increase our chances of making the right ones, The Art of Deciding asks people who make big decisions to reveal a little of how they do it.

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Society & Culture

Business,

Science

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Prof Cass Sunstein - co-author of Nudge: Improving Decisions about Health, Wealth, and Happiness

The Art of Deciding

27 minutes 14 seconds

7 months ago

Prof Cass Sunstein - co-author of Nudge: Improving Decisions about Health, Wealth, and Happiness

US President, Donald Trump, took office exactly two months ago on the day this goes live. His decisions have got some people seriously worried – including Harvard Law Professor, Cass Sunstein. He recently warned about their possible consequences in his New York Times piece "This theory is behind Trump's Power Grab". Prof Sunstein is also the co-author of Nudge, the global best-seller that has influenced the way governments around the globe think about policy. Bruce met Cass at a conference and couldn’t pass up the chance to find out more about this revolutionary thinking that has changed the world.

5:30 What is a Nudge?

· Defining the concept of nudging

· The balance between freedom of choice and influence

10:15 The Science Behind Nudging

· Why humans are susceptible to nudges

· How choice architecture shapes behaviour

· The role of the brain in processing decisions

14:00Real-World Applications of Nudging

· How nudging is used in public policy and business

· The role of automatic enrolment in behaviour change

18:45 The Ethics of Nudging

· The potential dangers of nudging for manipulation

· Dark patterns in marketing and politics

· The responsibility of governments and corporations

22:30 The Power of Repetition & Misinformation

· The illusory truth effect: why repetition makes falsehoods believable

· Social media’s role in amplifying misinformation

26:00 Final Thoughts

· The importance of ethical decision-making

· How to apply nudging principles in everyday life

Professor Sunstein’s NY Times piece - https://www.nytimes.com/2025/02/26/opinion/trump-roberts-unitary-executive-theory.html .

Nudge: Improving Decisions About Health, Wealth, and Happiness – Cass Sunstein & Richard Thaler

Look Again – Cass Sunstein & Tali Sharot

Harvard Law School

Audio clip Credit: AP:

The Art of Deciding is produced by Podcart - https://www.podcart.co.uk/

Bruce Whitfield is an award winning journalist, best-selling author and speaker https://www.brucewhitfield.com/

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