A lot of business owners do not see the real potential behind social media, and they just have a Facebook, Instagram, LinkedIn or Twitter to say their business has a "presence" in social media. The truth is that they do not realize the power and benefits of exploiting those platforms. Learn more about why your business does need to be in social media and why on this episode of the Art of Business.

Perhaps one of the things, if not the most important thing to do is building effective Backlinks. In this episode, I share with you a few methods to build quality and efficient backlinks that will increase organic traffic to your site. 

Have you ever felt that your company's marketing campaigns are not aligned with sales or what the sales team is promoting/ doing? Yes, this is very common and happens to me too. In this podcast, I'm going to provide you with 3 tips on how to align sales and marketing teams for all marketing campaigns to work effectively and efficiently with your organization. 

In today's episode, we talk with Evelyn Pichardo, Sr Channel Marketing Manager for Brother international corporation about current marketing trends, strategy and how she aligns marketing and sales team for current marketing campaigns. 

We go back a step and talk about what digital marketing is, what types are there and a few pointers on how to become a digital marketer. 

This brief podcast will give you a high-level understanding of what Search engine optimization is an how you can improve your currents website ranking within search engines. You can apply this strategy to Google, Yahoo, Bing and any search engine of your liking.