Seems like most hashtag posts nowadays are about hashtags not working or how you're doing it wrong. Lucky for us, Riya Lalwani/@riyasocial knows whats up! Tune in to learn the truth about hashtags!

From marketing presence to the future of social media marketing, tune in to an all-new episode of Herbet Podcast, now with a brand new look and flow!

Niching down has always been the common objective for any business that's starting out but from a content standpoint, what's the next step when everyone is niching down on the same type of content?

Back to Business is now on Youtube! Watch this episode here: https://youtu.be/Aja5scIso4wIn this episode, we talk about the future of competing social media platforms as they are becoming more and more alike with their content formats. How will they compete against one another?00:40 | Instagram's reduction in reach and engagement08:22 | Social media platforms catching up with one another19:21 | IGTV vs Youtube29:48 | Social media migrationFollow us on:Facebook: www.facebook.com/weareherbetInstagram: www.instagram.com/weareherbetTwitter: www.twitter.com/weareherbet

In this episode of Back to Business, Syazmeen and Amir talk about why ad buy is important to keep your ads performing at their best, and other ways you can make your investment in your ad worth it.00:44 | Is ad buy worth it?02:25 | Difference between boosting and ad buy05:37 | The ad buy process and AB testing12:49 | Running ads as a small business22:29 | Ending

Keeping up with trends helps us stay relevant with the times but how far should we take it to see our business grow? Find out as Syazmeen, Amir and Akmal discuss how businesses today can leverage digital marketing trends and discover the best strategy to reach engagement. 00:15 | Introduction00:27 | What is digital marketing?01:45 | Why it's important to keep up with trends04:27 | Trends that help social media10:47 | The best content for digital marketing14:36 | How businesses can anticipate upcoming trends19:03 | Ending

In this episode of Back to Business, Saran, Amir, Akmal, and Syazmeen discuss on how businesses can view competition in the marketplace including its effects on their value.0:26 | Setting the value of your business3:56 | Lowering your value doesn't necessarily increase sales10:30 | Justifying your prices13:39 | Benefits of competition18:27 | Monopolizing the industry lets you set the value of the marketplace19:32 | Redefining capitalism23:29 | Growing your value

In this episode of Back to Business, Saravanan, Amir, Akmal, and Syazmeen break down what goes into the pursuit of running a business based on a hobby or interest in difficult times, with their own take on how they would try to make it work.00:00 | Introduction 00:20 | The difference between a hobby and an interest07:24 | How do you make money from your hobbies?12:00 | How hard times play a role 20:48 | How should people without any particular hobbies or interests tackle this situation?24:23 | Steps to consider32.00 | Ending

In this episode of Back to Business, Saravanan, Amir, Akmal, and Syazmeen discuss how the future of education marketing in Malaysia will look like, now that the education norms have changed in the recent years, especially after the effects of the pandemic of 2020. 00:35 | Problems from the perspective of digital marketers and local students03:00 | How universities are adapting04:53 | Alternative learning outside of university10:30 | A deeper look into online education15:34 | Online education from the eyes of employers18.37 | The local education system today46:24 | Ethics in education marketing47:09 | Summary

In this episode of Back to Business, Syazmeen and Akmal discuss on what makes a workplace the ideal environment to keep you productive in an agency. 00:31 | Introduction01:07 | Are you an introvert or an extrovert?03:27 | What is your ideal work environment and how does it help you?08:10 | The pros and cons of working in an office13:58 | Productivity when working remotely15.50 | Working remotely from neither your home or the office24:12 | Balancing boundaries when working from home28:19 | Summary

Remote working has pushed small businesses and companies to reconsider their strategies and the status quo. The team from Herbet, a Malaysian digital marketing agency tells us how they've adapted to remote working, along with the unexpected pros and cons that come with it.