Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpAre you ready to revolutionize your AI SEO strategy? 🚀 In this episode, Andrew Holland, SEO mastermind and author of *The Value of SEO*, shares why **brand mentions beat links** and how the shift away from keyword-stuffed content is reshaping search engine rankings. Learn how to leverage AI, GEO (Generative Engine Optimization), and cutting-edge **SEO strategies ** to drive more organic traffic and achieve a #1 ranking.From his incredible journey as a former police detective to becoming a leading voice in SEO, Andrew reveals the game-changing importance of building a strong digital presence, creating innovative content, and showcasing brand expertise. Discover how focusing on attributes like E-E-A-T (Experience, Expertise, Authority, Trust) and embracing AI-driven tools can help you rank your website number 1, even in a rapidly evolving digital landscape.💡 Questions explored in this episode:- Why are **brand mentions** the secret to SEO success?- How can you adapt to the death of traditional keyword content?- What strategies can future-proof your SEO efforts in the age of AI?- How should agencies and brands rethink their approach to organic traffic and rankings?Whether you're a beginner or a seasoned pro, this deep dive into the future of SEO will leave you inspired and equipped with actionable steps to dominate search engine rankings in 2024 and beyond.🔥 Ready to take your SEO to the next level? Watch now and start driving more organic traffic today! Don’t forget to like, comment, and subscribe for more expert insights.#seo #chatgpt #ai #googlesearchgenerativeexperience #machinelearning #leadgeneration #digitalmarketing #socialmediamarketing #emailmarketing #marketinganalyticsCHAPTERS:00:00 - Intro01:55 - How did your police background prepare you for SEO?09:02 - How did you grow your agency?11:36 - What was the most transformative learning in the last 3 years?12:40 - What really moves the SEO needle?16:30 - What is the true value of SEO?21:55 - How to explain SEO to non-technical stakeholders?24:25 - How to adapt SEO strategies for AI?29:40 - Brand mentions vs traditional link building: What's the difference?32:15 - How should agencies restructure their service offerings?34:26 - What are practical steps for agencies to prepare for the shift?39:24 - Will AI personalization make small brands more competitive?41:48 - What is EAT in the AI Era?44:20 - What is the EAD Audit Process?47:04 - Why do brands underplay their achievements?50:17 - Digital PR vs Traditional Link Building: Which is better?56:24 - What are Authorship Profiles?58:17 - How important is Personal Branding in SEO?59:55 - Attributes vs Rankings: What's more important?1:02:08 - What skill should new SEOs master first?1:04:00 - Rapid fire questions: What do you need to know?1:05:14 - Where will SEO be in the next 5 years?