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Business Excellence is about taking you to the top of your game and achieving excellence in both business and life.
And we don't just talk the talk – we walk the walk. Powered by ActionCOACH, the World's Number 1 Business Coaching Firm. It’s not about theoretical knowledge – it’s about giving you practical action steps to implement in your business and life right away.
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The ultimate resource for business owners, leaders, entrepreneurs, and personal development junkies.
This podcast is all about YOU and YOUR success. Bringing the world's best business experts and thought leaders into your environment, giving you the tools and knowledge you need to increase your capability and shape the person you become.
Business Excellence is about taking you to the top of your game and achieving excellence in both business and life.
And we don't just talk the talk – we walk the walk. Powered by ActionCOACH, the World's Number 1 Business Coaching Firm. It’s not about theoretical knowledge – it’s about giving you practical action steps to implement in your business and life right away.
So what are you waiting for? Subscribe to the Business Growth Podcast and enjoy your future success. Prepare to take action, become the person you want to be and attract the business and life you want to have.
Hosted on Acast. See acast.com/privacy for more information.
Struggling to get leads or close deals over the phone? You're not alone — and you're not out of options.
In this episode, James Vincent is joined by Anthony Stears, known globally as The Telephone Assassin. With 25+ years of front-line sales experience and millions of dials under his belt, Anthony shares proven, practical techniques to transform the way you sell — without sounding pushy or fake.
You’ll learn how to:
- Overcome the fear of cold calling
- Build instant rapport with prospects
- Open more conversations (and keep them going)
- Use permission-led language to lower resistance
- Follow up with confidence and clarity
- Turn every dial into a meaningful interaction
Whether you're an SDR, sales leader, or business owner looking to generate more qualified leads and close more deals, this is your step-by-step guide to using your phone as your most powerful sales tool.
📍 Timestamps & Key Takeaways
00:00 Overcoming the Fear of Objection
00:33 Common Mistakes in Sales Calls
01:19 The Psychology Behind Cold Calling
02:21 The Role of Telesales in the Digital Age
03:00 Effective Cold Calling Strategies
03:41 Building Trust and Rapport
07:44 The Importance of Permission to Speak
09:25 The Art of Follow-Ups
11:30 Avoiding the Salesy Approach
15:48 The Telephone Assassin's Origin Story
17:05 Best Practices for SDRs and Telesales
19:43 The Power of Personalized Outreach
26:28 Voicemail and Follow-Up Techniques
29:03 Crafting Effective Follow-Up Voicemails
29:35 The Power of Persistence in Sales
31:08 Navigating Gatekeepers with Ease
33:44 Avoiding Common Sales Mistakes
34:51 Building Rapport and Credibility
37:10 Mastering the Art of Closing
45:31 Leveraging AI in Sales
47:32 The Importance of Proper Training and Outsourcing
49:42 Personal Insights and Reflections
🔑 What You’ll Walk Away With:
- A cold-call opener that actually works
- A permission-based sales approach that builds trust fast
- The TFR method: Take Final Responsibility for every follow-up
- Why scripts fail — and what to use instead
- Real examples of what to say when someone picks up
- How to make follow-up calls feel helpful, not desperate
- Ways to personalise your outreach without wasting time
- A smarter way to handle gatekeepers and objections
- Practical voicemail frameworks that get call-backs
- Why good manners and great notes beat brute force every time
📌 Who This Is For:
- Sales reps, SDRs, and telemarketers
- Business owners who need to generate leads
- BDMs, appointment setters, and sales teams
- Anyone who dreads cold calls or follow-ups
- Coaches, consultants, and service-based businesses
🎯 Want to turn conversations into conversions?
📞 Ready to use your phone as your ultimate sales weapon?
Hit play and take notes — this episode is packed with no-fluff sales gold.
👍 Like, comment, and share if you’ve ever feared the phone.
🔔 Subscribe for more practical business content that drives real results.
💬 What’s the biggest phone mistake you’ve seen? Drop it in the comments!
Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business:
👉 https://business.actioncoach.co.uk/
Hosted on Acast. See acast.com/privacy for more information.