The ultimate resource for business owners, leaders, entrepreneurs, and personal development junkies.
This podcast is all about YOU and YOUR success. Bringing the world's best business experts and thought leaders into your environment, giving you the tools and knowledge you need to increase your capability and shape the person you become.
Business Excellence is about taking you to the top of your game and achieving excellence in both business and life.
And we don't just talk the talk – we walk the walk. Powered by ActionCOACH, the World's Number 1 Business Coaching Firm. It’s not about theoretical knowledge – it’s about giving you practical action steps to implement in your business and life right away.
So what are you waiting for? Subscribe to the Business Growth Podcast and enjoy your future success. Prepare to take action, become the person you want to be and attract the business and life you want to have.
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The ultimate resource for business owners, leaders, entrepreneurs, and personal development junkies.
This podcast is all about YOU and YOUR success. Bringing the world's best business experts and thought leaders into your environment, giving you the tools and knowledge you need to increase your capability and shape the person you become.
Business Excellence is about taking you to the top of your game and achieving excellence in both business and life.
And we don't just talk the talk – we walk the walk. Powered by ActionCOACH, the World's Number 1 Business Coaching Firm. It’s not about theoretical knowledge – it’s about giving you practical action steps to implement in your business and life right away.
So what are you waiting for? Subscribe to the Business Growth Podcast and enjoy your future success. Prepare to take action, become the person you want to be and attract the business and life you want to have.
Hosted on Acast. See acast.com/privacy for more information.
The Untold Stories and Strategies of Drayton Bird: A Must-Watch for Marketers
What happens when one of the greatest marketing minds in history takes the stage? You get this.
In this unmissable episode of the ActionCOACH Business Growth Podcast, recorded live at Sky Studios, the legendary Drayton Bird delivers 77 minutes of pure gold. With over six decades in the marketing world and experience writing for American Express, working with David Ogilvy, and training the likes of Rory Sutherland, Drayton doesn’t hold back.
He shares untold stories, timeless strategies, and raw lessons that every marketer, business owner, and copywriter should hear. This isn’t theory. This is real-world insight from someone who’s been in the trenches.
From headlines that double response rates to the brutal truth about why most copy fails, Drayton reveals what actually works and why human nature is the one thing marketers must understand if they want results.
Expect laughs. Expect brutal honesty. Expect notes.
🔥 What You’ll Learn:
Why “Now, New, and Free” are still the three most powerful words in copywriting
How to start your message in a way that actually grabs attention
The fatal mistake most marketers make (and how to avoid it)
How Drayton helped Rory Sutherland become a copywriter despite company resistance
Why empathy matters more than cleverness in marketing
The truth about emotion, AI, and what machines will never replicate
What Drayton learned from writing about things he knew nothing about and why it made him better
How storytelling, curiosity, and generosity fuel the best marketing campaigns
🎯 Who’s It For?
Business owners who want to grow faster without fluff
Marketers looking to sharpen their edge
Copywriters who care about conversion, not just cleverness
Anyone tired of jargon and looking for straight talk that works
🧠 About Drayton Bird:
Drayton is a pioneer of direct response marketing, author of Commonsense Direct and Digital Marketing, and former Worldwide Creative Director at Ogilvy. He’s written for over 1,000 clients in more than 50 countries — including American Express, Microsoft, and Mercedes-Benz.
He also:
Built the UK’s largest direct marketing agency
Was personally hired by David Ogilvy after writing a bold letter to Campaign magazine
Helped train many of today’s top marketers and copywriters
This episode isn’t just a podcast it’s a masterclass and a history lesson all rolled into one.
🎧 Listen now and take notes or miss out on insights you won’t hear anywhere else.
👀 Don’t forget to subscribe for more episodes packed with straight-talking business growth strategies.
🎙 Powered by ActionCOACH Business Coaching
The help you need to grow your business:
👉 https://business.actioncoach.co.uk
📺 Sponsored by AdSmart from Sky
Grow your business through the power of TV advertising:
👉https://www.adsmartfromsky.co.uk/
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