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In this episode of The AceCall.ai Podcast, we sit down with Martin Piché, General Manager & COO of Scarboro Golf & Country Club—the only 18-hole A.W. Tillinghast course in Canada.
Martin shares his uncommon path from superintendent to GM/COO and the leadership mindset that journey forged: team-first, data-informed, and relentlessly member-focused.
We dig into Scarboro’s multi-year capital plan—including a full irrigation system replacement, tee and bunker upgrades aligned to Tillinghast intent, and a new sports lounge overlooking simulators and an indoor putting green—and how transparent communication kept members, boards, and staff aligned at every step.
What you’ll learn:
✅ How a superintendent’s eye for detail, budgeting, and planning translates into club-wide leadership
✅ The playbook for on-time/on-budget capital projects: clear scope, contractor communication, and real contingencies
✅ Practical ways to over-communicate milestones (drones, photos, timelines) to build member buy-in
✅ Why cross-training and “all-hands” culture beat silos—especially during renovations
✅ Where AI fits today at clubs: GPS-guided spraying, modern irrigation controls, ChatGPT for drafting and data analysis
✅ Near-term AI wins: staff scheduling, reception/chatbots, range-pick robots—and why AI should free staff to be more member-facing, not replace them
✅ Governance takeaways: use AI to surface better comparisons and trends, but make decisions anchored in club culture and mission
If you’re a GM, board member, or department leader aiming to modernize without losing your club’s soul, this conversation is packed with practical wisdom you can use this season.
🎧 Listen now—and subscribe for more expert interviews at the intersection of private-club leadership, culture, and AI.
🔗 Available on Apple, Spotify, and all major podcast platforms
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