In a results-driven industry, what happens when we pause and ask: why are we really doing this?

In this episode of the ABIC podcast, Stefanie Milla is joined by Renée Altakrity distributor and educator behind SQT Spongilla Therapy, to explore how a purpose-led approach can create powerful transformation, not only for clients, but for teams, businesses, and brands.

Together they unpack how intentionality, integrity, and inclusivity can become the foundation of a clinic’s culture, treatment design, and commercial success. This conversation is for any clinic or salon owner, skin therapist, or brand leader ready to reconnect with their deeper mission, and use it as a powerful advantage in a noisy market.

Whether you’re rebuilding after burnout or simply ready to redefine what success means to you, this episode offers reflection, inspiration, and tangible steps to create a business that matters.

This episode is brought to you by SQT Bio-Microneedling Australia

The ABIC Podcast is an independent podcast that operates with the support of our listeners (that’s you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous and please follow us @aestheticbeautycouncil