The ABCs of SBC

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The ABCs of SBC

UNICEF SBC

13 episodes

1 month ago

The internet is where kids learn, play, and connect, but it’s also where they can be bullied, exploited, surveilled, and manipulated. As digital threats evolve faster than the systems designed to protect children, how do we keep them safe in a world that’s always online? From outdated legal frameworks to overwhelmed parents and disconnected protection services, this episode highlights not just the risks children face online, but the opportunities to involve them and their caregivers as co-des...

Social Sciences

Science

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Social Sciences

Science

Episodes (13/13)

The ABCs of SBC

SBC in Online Child Protection

1 month ago

23 minutes

The ABCs of SBC

SBC in Community Delivery Platforms

What if healthcare systems weren't just centralized services but dynamic partnerships rooted in trust, relevance, and equity? That’s the driving vision behind Community Delivery Platforms. In this episode we talk about collaborations among governments, local communities, UNICEF, and partner organizations to make essential health and nutrition services accessible to every mother, child, and household, no matter where they live. Join host Qali Id as we unpack the strategies, struggl...

3 months ago

23 minutes

The ABCs of SBC

SBC in the Mpox Response

In this episode, Qali dives into the unfolding mpox outbreaks in Central and West Africa. With new patterns of transmission, rising child mortality, and deep-rooted stigma, frontline responders in DRC and Burundi are rewriting the old playbooks in real time. Join UNICEF SBC experts as they unpack what worked, what fell short, and how communities, digital tools, and gender-aware strategies are shaping the response. This episode unpacks the opportunities taken, missed, and what must be done to ...

4 months ago

23 minutes

The ABCs of SBC

SBC in Immunisation

This year marks the 50th anniversary of the Expanded Programme of Immunization (EPI), a global initiative to get vaccines to every child, everywhere. While much progress has been made over the last 50 years, there is still much more work to be done to ensure equitable access to vaccines for all. In this episode, Qali speaks with immunisation experts to understand what Social and Behaviour Change (SBC) can bring to the challenge of reaching everyone and navigating vaccination in a world still ...

9 months ago

26 minutes

The ABCs of SBC

SBC in Mental Health

It is estimated that globally, 1 in 7 young people between 10 and 19-year-old experience mental health conditions that remain largely unrecognized and untreated. How can something so prevalent often remain invisible? What can SBC do to bring mental health forward and connect those struggling with the support they need? In this episode, Qali speaks with experts working to improve Mental Health and Psychosocial Support across Africa. Listen in to see what methods, interventions and priori...

9 months ago

25 minutes

The ABCs of SBC

Localization in Action

How can we adapt SBC approaches to speak to the different cultures and languages of the people we serve? For example, what does human-centred design look like in Indigenous communities, where writing and drawing are uncommon modes of communication? In this episode we dig into one of SBC’s superpowers—to connect with communities, unearth local insights and drive solutions rooted in what people value and how they operate. In this episode, Qali speaks with SBC practitioners in South Sudan, Nicar...

9 months ago

21 minutes

The ABCs of SBC

SBC in Social Norms and Harmful Practices

How do you say hello? Do you shake hands? Do you give a kiss on either cheek? Do you bend at the waist to give a bow? These gestures are automatic. We may not even notice we do them at all. This episode is about Social Norms, the unwritten rules that dictate everything we do - from how we greet each other to how we raise and view our children. Can Social and Behaviour Change (SBC) help protect children from harmful practices held together by deeply entrenched social norms? In t...

10 months ago

25 minutes

The ABCs of SBC

SBC in Support of System Strengthening

Systems - you may not see them or feel them but they’re there. When vaccines feel out of reach or voting too arduous a task, it means our systems may need some TLC, R&D and perhaps, SBC? If you’ve ever wondered about the systems that get vaccines to your arm, mail to your door, and food on your plate - this episode is for you. Qali speaks with Vincent Petit, Global Lead of Social and Behaviour Change (SBC) at UNICEF on why SBC is key to strengthening our systems and preparing for the cris...

1 year ago

22 minutes

The ABCs of SBC

SBC in the Planetary Crisis

Every year, world leaders convene at the UN Climate Change Conference to discuss the urgency of climate change and the need for equitable, people-centred solutions. Could Social and Behaviour Change (SBC) have the chops to tackle such a massive challenge? Can SBC shed some light on the age-old debate on individual change versus system change to reduce emissions? In this episode, Qali speaks with experts to understand what SBC can tell us about how to navigate an issue that affects us al...

1 year ago

22 minutes

The ABCs of SBC

SBC in Preventing Violence Against Girls, Boys and Women

Social and Behaviour Change (SBC) strategies have a proven track record in influencing positive choices, from healthy eating to civic engagement. But what about a deeply entrenched and nuanced social issue like violence against girls, boys and women. In this episode, we delve into the complexities of this issue and explore existing SBC interventions working to dismantle these harmful norms. Join Qali on a journey from Honduras to South Africa, as she dives deep into the trenches with experts ...

1 year ago

25 minutes

The ABCs of SBC

SBC in Emergency Settings

Sure, Social and Behaviour Change (SBC) can help people make healthier food choices and complete important civic processes like voting or registration. But what can SBC do in moments of duress? When conflict erupts? When a natural disaster strikes? When a new virus breaks loose? Does SBC have a role to play in a rapidly unfolding emergency? Can it serve and protect the communities most affected by these emergencies? In this episode, Qali speaks to SBC practitioners who have responded to emer...

1 year ago

22 minutes

The ABCs of SBC

Social and Behaviour Change (SBC) brings together a variety of tools to shift the way people and societies behave. When applied to policy, it’s helped reduce traffic deaths. When brought into clinics, it’s helped tuberculosis patients complete their treatments. When brought to US college campuses, it can even help explain why students won’t stop binge drinking. In this episode, Qali speaks to SBC practitioners at UNICEF and beyond about behavioural theory and the power of social norms and how...

1 year ago

25 minutes

The ABCs of SBC

Trailer

The ABCs of SBC is a new podcast from UNICEF that explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward on some of the world's most complex challenges. Tune in weekly to uncover the limits and possibilities of SBC — without the complexity, while on your commute. Stay tuned for the first episode launching March 18th. The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UN...

1 year ago