Top, Middle, Bottom: How to Market at Every Stage of the Funnel

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That Photography Girl

Rachel Traxler

172 episodes

5 days ago

That Photography Girl brings photographers straight-to-the-point, actionable advice you can apply to life and business. Each week you’ll hear a solo coaching episode with host Rachel Traxler plus a guest expert interview packed with strategy, stories, and vulnerability to help you grow with confidence. Rachel is a wedding-photographer-turned-creative-entrepreneur who loves helping photographers elevate their brand, systems, and marketing. Connect with her on Instagram @racheltraxler.

Entrepreneurship

Business

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Entrepreneurship

Business

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Top, Middle, Bottom: How to Market at Every Stage of the Funnel

That Photography Girl

20 minutes 25 seconds

3 months ago

Top, Middle, Bottom: How to Market at Every Stage of the Funnel

If you’ve ever felt like your marketing is all over the place or like you're showing up online but still not seeing results this episode is your golden road!

In today’s short + powerful solo episode, Rachel breaks down exactly how to market your photography business using a funnel framework. From top of funnel visibility to bottom of funnel conversions, you'll learn how to structure your content, website, email strategy, and client journey to guide potential clients all the way from “just found you” to “can’t wait to work with you.”

Whether you're stuck attracting price shoppers or you're ready to refine your systems to book high-end dream clients, this episode will help you finally connect the dots in your marketing strategy.

💡 What You’ll Learn in This Episode:

What top, middle, and bottom of funnel actually mean for your business
How to optimize your website and email sequences for each stage
Why most photographers get stuck in the middle and how to fix it
The biggest mistakes photographers make when trying to book clients online
Real examples of funnel-friendly marketing that doesn’t rely on just posting more

Resources:

🌞Create predictable inquiries for your Photography Business:

https://racheltraxler.com/predictable-inquiries-freebie

🧡APPLY for Passion To Profit! -⁠⁠⁠⁠https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠

📸 2 months FREE of PASS+ for your online digital gallery and⁠⁠⁠⁠passive income - https://racheltraxler.passgallery.com/referral⁠⁠⁠⁠

👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot:⁠⁠⁠⁠https://racheltraxler.com/secret-podcast⁠⁠⁠⁠

🌞Learn 10 FREE LEAD GENERATION strategies ⁠⁠⁠⁠https://racheltraxler.com/lead-generation-freebie⁠⁠⁠⁠

🎉 Cull + edit our photos in @AFTERSHOOT

get 20% off the new upgraded version here -⁠⁠⁠⁠https://aftershoot.com/edits/?ref=racheltraxler⁠⁠⁠⁠

📃 $10 off all Legal contracts and clauses with The Legal Paige -⁠⁠⁠⁠https://thelegalpaige.com/?aff=447⁠⁠⁠⁠

CODE: RACHELTLP10

⭐️ Keyword Automation for Lead Generation with Manychats -⁠⁠⁠⁠https://manychat.partnerlinks.io/5yy0xp72qjxe⁠⁠⁠⁠

👏 1 MONTH FREE of Reel Templates -⁠⁠⁠⁠https://socoialtemplates.peachs.co/a/rachel-traxler⁠⁠⁠⁠

Follow Rach on Instagram @racheltraxler

⭐️⭐️⭐️⭐️⭐️LEAVE A 5-STAR REVIEW!!⭐️⭐️⭐️⭐️⭐️