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That Amazon Ads Podcast
Stephen Noch and Andrew Bailiff
112 episodes
1 week ago
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
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All content for That Amazon Ads Podcast is the property of Stephen Noch and Andrew Bailiff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
Show more...
Marketing
Business
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Episode 112: How Long Should You Wait After Optimizing Until You Optimize Again?
That Amazon Ads Podcast
20 minutes 51 seconds
3 weeks ago
Episode 112: How Long Should You Wait After Optimizing Until You Optimize Again?

How Long Should You Wait After Optimizing Until You Optimize Again?


This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account context.

We unpack 7-day vs 14 or 30-day date ranges, how spend trend predicts direction, why attribution makes fresh ACoS look high, and when micro vs macro bid changes make sense.

You'll see why revenue-per-click beats "wait for X clicks", how to set max increase/decrease limits, and why placement tweaks need 30-60 days.

If you're chasing lower ACoS without decreasing volume, this Amazon PPC breakdown gives you the playbook.

Drop your questions in the comment down below!

šŸ”— Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠


šŸŽ™ļøFollow That Amazon Ads Podcast:

⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠


šŸŽ§If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.


šŸ’¬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.


šŸ“…New episodes drop weekly, so make sure you're following us, same time, same place, every week.

That Amazon Ads Podcast
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.