5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing.
If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash.
Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions.
We also match attribution windows to each funnel stage and wire the tech right (brand/ASIN associations, pixels).
Bottom line: treat DSP like a precision tool. Measure what's actually seen and only pay for impressions that move revenue. Hit play and start the audit.
#3waystoruinperformancewithdaypartinginamazonppc #amazonads #amazonppc
You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance, and it is costing you sales!
In this week's episode, Stephen and Andrew expose the top mistakes Amazon advertisers make with day parting.
If you rely on sales trends, pause campaigns at random, or use "day budgeting," you're risking lost revenue and unpredictable results.
We break down why these strategies don't work, how they ignore key conversion data, and why "You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance" should be on every seller's watchlist.
Tune in to discover the smarter way: aligning your bids with periods of high conversion for maximum impact.
We'll also review which software tools are misleading sellers and how to avoid their traps.
Don't fall for shortcuts, get the real Amazon PPC edge here!
🔗 Connect with Stephen & Andrew:
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
#amazonppc #bidoptimization #macrovsmicrobids
Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.
Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.
Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.
Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.
🔗 Connect with Stephen & Andrew:
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC
Unlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"
In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.
They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.
Don't stress about isolated keywords, focus on strategic bid ceilings instead!
Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.
In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:
🔔Subscribe for weekly Amazon PPC tutorials and comment below with the next strategy you'd like covered!
Ever wondered if ChatGPT's Sora for Amazon can churn out eye-catching Sponsored Brands videos and slash your creative costs?
In this episode we stress-test Sora's brand-new text-to-video model on five real-world products—an adjustable bed, a blender, sunglasses, a fitness band and a ceiling fan—to see whether AI can finally keep up with the fast-moving world of Amazon PPC.
We upgraded to the pro tier (up to 1080p, 20-second clips) and fed Sora highly detailed cinematographer-style prompts.
The results?
From beds that fold like origami to athletes morphing into jump-scare monsters, Sora's glitches prove it's not ad-ready—yet.
Still, its rapid evolution mirrors the leap we saw with AI image generators earlier this year, and OpenAI says more refinements are on the way.
👉What you'll learn in under 15 minutes
🔔Like, comment "Operator" and subscribe if you want us to test ChatGPT's new browser-automation mode on live ad accounts.
Your feedback steers future experiments!
Dynamic UP & DOWN bidding on Amazon PPC can be the difference between bleeding cash and printing profit.
In this centennial episode of That Amazon Ads Podcast, Brett Messieh shows exactly when to flip Dynamic UP & DOWN bidding on Amazon PPC to crush ACoS and explode sales velocity. 🏆
Stuck wondering why your bids jump but conversions don't?
You're not alone.
Brett dives deep into real-world data from seven-figure mattress listings, revealing how the "up & down" algorithm responds to buyer intent signals, and how sellers can turn that reaction into outrageously low 1-2% ACoS wins.
Along the way, you'll learn:
• How to stack Best Deals and Lightning Deals for a one-two punch that triggers mattress-size purchases.
• Why "owning the digital real estate" with Sponsored Display (30% of Brett's budget!) fuels cheap impressions that competitors ignore.
•The hidden downside of dynamic bids, unconverted spend that snowballs beneath headline metrics, and the audit workflow Brett uses to stop the bleed.
• Hard truths on black-box AI bidding tools vs transparent platforms like AdLabs.
Whether you're hunting for Amazon PPC bidding strategies, polishing your first Amazon PPC tutorial, or looking to future-proof campaigns for 2025, this conversation arms you with tactics you can deploy before the next refresh.
Smash that 👍, drop a comment with your biggest Amazon PPC pain point, and hit subscribe so you never miss a growth hack!
🔔Listen on the go: Spotify, Apple Podcasts, or wherever you binge Amazon Advertising content.
Ready to nail your Amazon Business Placements Overview & Strategy?
In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast.
Click play and learn the placements tweak most sellers ignore.
If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots.
We break down what Amazon Business Placements are, how placements modifiers stack, and when it makes sense to raise—or ignore—those bids.
You'll see real numbers from live accounts, including conversion rates, average order value, and revenue per click.
No fluff, just data you can act today.
Here's what's inside:
By the end, you'll have an Amazon Business Placements Overview & Strategy that fits your own goals, whether you sell janitorial supplies, home-improvement gear, or niche bundles.
We also cover sponsored display options for B2B audiences, fresh from the console update.
🔔Subscribe for weekly deep dives on Amazon PPC strategy, bidding, and campaign structure. Drop your questions in the comments—let's fix your ads together.
Amazon is quietly sending Sponsored Products ads to other websites.
These off-site placements crush performance: conversion rates collapse, ACoS jumps to around 80%, and most of the spend never shows up in your ad console.
Every campaign starts in "Maximize Reach", so you end up paying for clicks you can't track—and you can't fix it in bulk unless you use a tool like AdLabs.
Off-site spend that used to be pocket change now eats 6-7% of some budgets, and no one knows where the ads even appear.
Andrew and Stephen switched their campaigns to "Minimize Spend", but early data says the bleed continues, so they'll keep digging and share updates on the podcast.
Amazon PPC management demands a seamless blend of science and art: formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS.
Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—and vary bid limits and ACoS targets according to product life-cycle, competition, and profit goals.
Beyond the numbers, they continually troubleshoot drops in traffic or conversion by probing listing changes, search-volume shifts, budget caps, keyword mix, stock levels, and competitor moves, then craft strategies such as new keyword harvesting or campaign restructuring.
Because automated tools can’t weigh these broader business and market signals, the real edge comes from a PPC strategist’s ability to interpret data, adapt inputs on the fly, and balance risk with growth.
#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBA
Amazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!🚀
In this episode of That Amazon Ads Podcast, the brand-new Advanced SQP Dashboard that auto-downloads weekly reports, back-fills 18 months of data, and pre-calculates the KPIs you actually need.
🔍You'll learn how to:
• Pull first-party SQP data (no more third-party guesses and spot real search-volume trends.
• Compare total purchase rate vs conversion rate to diagnose traffic or listing issues.
• Track ASIN purchase rate and prove how ad spend lifts market share—even across multiple child ASINs.
• Pinpoint seasonal spikes (Prime Day, BFCM, pre-Christmas) and build smarter PPC budgets.
• Filter and aggregate data any way you want—brand-wide or product-specific—to craft reports clients love
⚡Special Offer: Sign up for AdLabs this May, and we'll back-fill 18 months of SQP data (up to 100 ASINs) so you can start analyzing year-over-year trends on day one.
========================
Get your FREE Amazon PPC bid optimizer.
Join your FREE Discord community of Amazon PPC managers.
Sign up for That Amazon Ads Masterclass.
Get your FREE Amazon PPC Audit.
🔗Connect with Stephen and Andrew.
🎙️Follow That Amazon Podcast on LinkedIn, Spotify, YouTube and Apple Podcasts.
=========================
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.
Stay tuned for the next episode, next week, same place, same time!
We take it back... Maybe AI images are better than we thought? 🤖
✨ This episode dives into the newest wave of AI product images—showing how ChatGPT 4.5, Grok and other AI image generators for eCommerce can overhaul Amazon listings in minutes.
See real tests on a pre-workout can🥤, a kids' balance bike 🚲, and a tricky camping hammock🏕️ to spot where AI nails lighting, angles, and on-label text—and where it still stumbles with misspelled labels or extra fingers🖐️.
Discover when product photography with AI 📸 can replace a pricey shoot, how quick Photoshop tweaks turn 98% accuracy into perfection✔️, and why early adopters gain an edge in Sponsored Brand ads🚀.
If you manage Amazon PPC, craft listings, or run an eCommerce brand, this breakdown shows exactly how AI for Amazon listings and other AI marketing tools future-proof your creative pipeline.
👍Click Like and Subscribe for more Amazon PPC tips and tricks, and drop "Sora" in the comments if you want a deep dive on OpenAI's AI video model!🎥
Episode 94 of That Amazon Ads Podcast reviews the new Amazon AI images generator, which turns out to be awful.
Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than the same prompts run through DALL·E.
They stress that effective lifestyle creatives must place the item in a believable context and note Amazon's tool is "years behind."
A brighter spot is Amazon's AI-driven Business Performance Insights panel, which quickly summarizes year-over-year sales and traffic, though it still lacks deeper context and custom-date flexibility.
They close by envisioning a future AI that can automatically diagnose conversion drops, factoring in competitors and account nuances, and invite listeners to suggest further AI experiments for upcoming episodes.
🎯 Amazon Ads EXPOSED: 7 PPC Myths That Are Wasting Your Money
In this episode of That Amazon Ads Podcast, we’re breaking down 7 of the Biggest Amazon PPC Myths that are draining your budget and hurting your performance. From the false promise of high bids and budgets to the misleading hype around auto campaigns, broad match, and brand defense, we’re setting the record straight with real data, real examples, and a decade of Amazon PPC experience.
💥 If you've ever been told that ACOS is a vanity metric or that changing your bids daily “keeps them alive,” this episode will be a game-changer. Stop wasting ad spend on outdated advice and use proven, data-driven strategies to improve your Amazon PPC performance.
✅ We cover:
Why high bids ≠ more visibility
The truth about broad match and auto campaigns
How product targeting actually works
Why ACOS still matters (a lot!)
The truth about brand defense campaigns
Why daily bid tweaking is just superstition
How to focus on what actually moves the needle
🔔 Enjoying the podcast? Don’t forget to LIKE this video, SUBSCRIBE to That Amazon Ads Podcast, and drop COMMENT with a myth you’ve heard or believed—we might cover it next!
🧠 Listen on the go: Available on Spotify, Apple Podcasts, and everywhere you get your podcasts.
📈 Want your Amazon PPC strategy audited? Reach out to us directly!
In this episode of That Amazon Ads Podcast, we break down why rule-based automation often lead to wasted ad spend, unpredictable Amazon ad performance, and missed sales.
You'll learn why relying on fixed lookback windows and rigid bid logic is hurting your campaigns—and how to shift toward smarter, formula-based bidding using revenue per click (RPC).
We cover:✅Why the “increase/decrease by X%” model is flawed
✅How to improve ACoS using manual bid adjustments
✅The logic behind dynamic bidding and human-in-the-loop optimization
When rule-based tools work (hint: keyword negation and budget pacing)
Whether you're a seller managing your ads or a pro inside an agency, this episode gives you a practical Amazon PPC strategy you can apply right now. We also show how we use Adlabs or even just good old ads console to run these optimizations more efficiently—without over-automating.
📉How to fix Death by 1,000 Cuts on Amazon PPC [Ultimate Strategy to Stop Wasting Ad Spend]
Are you bleeding ad spend on Amazon PPC with nothing to show for it?
You might be suffering from "death by a thousand cuts."—a slow and silent killer in your Amazon Ad Campaigns.
In this episode of That Amazon Ads Podcast, we break down exactly what this problem is, how to identify it in your ad reports, and most importantly, how to fix it with smart, scalable bid strategies.
We walk you through real examples using AdLabs, show you how to calculate dynamic bid ceilings at the ad group level, and explain why even $0 spend keywords can be dangerous if left unchecked.
Whether you're an agency, solo Amazon Seller, or PPC Manager, this strategy will change the way you scale your campaigns profitably.
If you're still using blanket bid increases or bulk sheets without CPC limits, you're leaving money on the table.
Learn how to increase visibility without falling into the trap of overspending.
🔔Subscribe to this podcast for weekly deep dives into Amazon Advertising, AdLabs strategies, and high-level PPC execution.
📊In this data-driven episode, we break down Amazon PPC Benchamarks & Statistics (Average Conversion Rate, Average ACOS, and More) using insights from over 1,000 U.S. -based Amazon brands connected through Adlabs.
If you're selling on Amazon and want to know how your campaigns stack up against competitors, this is the goldmine of performance data you've been waiting for.
You'll discover:
Whether you're running $500/month in ads or $500K+, this episode gives you actionable insights to optimize your ads, boost your ROI, and dominate your niche.
💡 Bonus: Find out why higher AOV products often convert less-but can still drive more profit, and how CPC trends shift based on competition and Amazon's auction model.
🔔 Don't forget to like, comment, and subscribe for more advanced Amazon FBA strategies and real-time PPC performance breakdowns.
#thatamazonadspodcast #amazonppc #amazonads
💰Auto vs Broad vs Exact - How much should you spend on Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match, phrase match and exact match.
Are you spending your Amazon PPC budget the right way?
In this episode of That Amazon Ads Podcast, Stephen Noch and Andrew Bailiff break down the Auto vs Broad vs Phrase vs Exact match types and reveal how much you should actually be spending on each.
The 80-20% rule is key - 80% of your budget should go to exact match for maximum control and scalability, while auto campaigns should be used strategically once your product is indexed.
We also cover why broad and phrase match might be costing you more than you think, and how to optimize your ad spend for profitability.
Whether you're launching a new product or optimizing existing campaigns, this strategy will help you make smarter budget decisions.
🔥Don't waste another dollar on inefficient PPC! Listen now, hit that Like button, and Subscribe for Amazon advertising tips!🚀
Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Sponsored Display - What's the Right Mix? 🚀
Want to maximize your Amazon Ads ROI? Stephen Noch and Andrew Bailiff break down the ultimate Amazon PPC budget allocation strategy! Learn how to split your ad spend between Sponsored Products, Sponsored Brands and Sponsored Display for the best results. Discover why 80-90% of your budget should go to Sponsored Products, how to use Sponsored Brands effectively, and why Sponsored Display deserves only 5% (or less).
🔥Listen to the episode now! Don't forget to Like and add to playlist to That Amazon Ads Podcast for more expert insights!
#thatamazonadspodcast #amazonppc #amazonads #amazonadvertising #amazonpathtopurchasereport
📊 Discover the new Amazon Path-to-Purchase Report! Stephen & Andrew break down how to analyze customer journeys and ad effectiveness on Amazon PPC.
Watch the episode on Youtube.
🚨 New! Amazon Path-To-Purchase Reports | That Amazon Ads Podcast Episode 87
In this episode of That Amazon Ads Podcast, Stephen and Andrew dive into the brand-new Amazon Path-to-Purchase Report, offering a fresh perspective on customer journeys and ad effectiveness in Amazon PPC. With insights showing that 64% of sponsored product sales come from new-to-brand customers, this report provides advertisers with powerful data to optimize their ad strategies.
Stephen and Andrew explain how to use the report to track month-over-month performance, measure the impact of single vs. multiple ad touches, and make informed decisions to boost your Amazon advertising ROI. However, they also address the report's limitations, including the need for manual data processing and the lack of critical metrics like traffic and frequency data.
Finally, they share their hopes for future improvements, including advanced features from Amazon Marketing Cloud (AMC) to make the report even more valuable for Amazon sellers and advertisers.
👍 Like, Subscribe & Hit the Bell to stay updated on the latest Amazon PPC insights and advertising strategies!
#AmazonPPC #PathToPurchase #AmazonAdvertising #CustomerJourney #AmazonMarketingCloud #AmazonSellers #AdEffectiveness #PPCStrategy
