The Textile Innovation Podcast speaks with MeiLin Wan, founder and CEO of GenuTrace. The US-based consulting business provides advisory services in supply chain traceability, brand protection and product authentication. Using multi-proof point technology, from forensic testing to digital tools, companies can back up sustainability claims with science-based evidence. Wan explains how GenuTrace partners with brands, producers, suppliers, and industry stakeholders to build supply chain int...
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