How come the dairy industry, big pharma, and over-the-counter medicine, can successfully sell us "health and happiness" but tennis, a healthy sport seems to struggle selling health and happiness and to retain existing players and find new ones?
Instead of focusing on preventing players from leaving, we think tennis should focus on bringing others back. In this episode, we kick around the idea of "bringing back" the 30+ year old players instead of stopping the 15+ year olds from leaving.
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