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Tech, Travel, and Twang!

Destination Innovate

35 episodes

7 months ago

Send us a text Can wellness travel redefine how we experience our holidays? Join us on Tech, Travel and Twang as we explore the transformative trends shaping wellness tourism, promising not just relaxation but a journey to mental and physical rejuvenation. As we gear up for the holiday season, discover how the post-pandemic travel boom is pushing both leisure and business travelers to prioritize well-being in their itineraries. We'll share insights from the Global Wellness Institute and delve...

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Send us a text Can wellness travel redefine how we experience our holidays? Join us on Tech, Travel and Twang as we explore the transformative trends shaping wellness tourism, promising not just relaxation but a journey to mental and physical rejuvenation. As we gear up for the holiday season, discover how the post-pandemic travel boom is pushing both leisure and business travelers to prioritize well-being in their itineraries. We'll share insights from the Global Wellness Institute and delve...

Show more...

Episodes (20/35)

Tech, Travel, and Twang!

2025: The Wellness Travel Era

Send us a text Can wellness travel redefine how we experience our holidays? Join us on Tech, Travel and Twang as we explore the transformative trends shaping wellness tourism, promising not just relaxation but a journey to mental and physical rejuvenation. As we gear up for the holiday season, discover how the post-pandemic travel boom is pushing both leisure and business travelers to prioritize well-being in their itineraries. We'll share insights from the Global Wellness Institute and delve...

11 months ago

23 minutes

Tech, Travel, and Twang!

Happy Election Day! Tourism in an Election Year

Send us a text Is TikTok the new frontier in political influence? Jenn Barbee and Kristen Cruz unravel the unexpected events of Election Day 2024, including the peculiar incident of Puerto Rico being the target of an unjust criticism in the political sphere. Join us as we discuss how the election cycle has transcended the predictable, entering a realm where social media platforms hold unprecedented sway. With TikTok emerging as a pivotal player in engaging younger voters, we reflect on the tr...

1 year ago

14 minutes

Tech, Travel, and Twang!

Meetings on the Rise: Navigating Demand and Innovation in Event Planning

Send us a text Discover how the meetings industry is not only rebounding but thriving, as chat about Kristen's experience at the Texas Travel Alliance's 39th Annual Texas Travel Summit. Together, we uncover the stunning resurgence of the industry, which is now surpassing pre-pandemic levels. Kristen shares insights on the new frontrunners in event planning, with the sports market leading the charge, while planners face the dual challenge of high demand and limited venue availability. We also ...

1 year ago

31 minutes

Tech, Travel, and Twang!

DestiCon: Innovation Academy - Investing in Growth & Professional Development

Send us a text Is professional development an optional add-on, or should it be a non-negotiable part of our careers? Join Kristen Cruz and me as we unpack this compelling question in our latest episode of Tech Travel and Twain. We've been eagerly awaiting October, not only for cooler weather in Phoenix and Texas but also for the excitement surrounding our annual Destacon pop-up event. This year, we're creating a welcoming virtual space exclusively for women, celebrating empowerment and growth...

1 year ago

8 minutes

Tech, Travel, and Twang!

Building Destination Buzz: Seasonal Events, Social Media, & Community Inclusion

Send us a text Ready to discover the secrets of holiday travel in the oldest town in Texas? Join us on Tech Travel and Twang as we welcome Ashley Morgan, the Executive Director of Visit Nacogdoches. Ashley paints a vivid picture of Nacogdoches' fall charm, from its crisp air to its bustling downtown. We get the scoop on must-see events like the Merry Christmas Market and Wassail Fest, which bring a festive spirit to the town. Learn how the CVB collaborates with local merchants and the role of...

1 year ago

31 minutes

Tech, Travel, and Twang!

Don't Miss the Mark: The LGBTQ+ Community's Impact on Tourism

Send us a text Can a simple "happiness list" transform your career? Rachel Covello's journey from corporate sales to becoming a pivotal figure in LGBTQ tourism proves it can. Join us for an inspiring conversation with the publisher of OutCoast.com, as Rachel shares her remarkable shift and the evolution of her platform. Learn how a personal quest for happiness led her to launch OutCoast, a vibrant space for inclusive travel stories, and how her collaboration with the International Gay and Les...

1 year ago

31 minutes

Tech, Travel, and Twang!

Women Leading the Way: Tech, Travel, and Transformative Journeys

Send us a text Ever wondered how leaders in tech and travel navigate their careers while pushing for gender parity? Join us in this fascinating episode where we sit down with Vered Schwarz, President and COO of Guesty, who shares her inspiring journey from law to scaling major companies like Fiverr and Guesty. Vered emphasizes the key role of taking risks and stepping into uncharted territories to fuel one's career growth. We also dig into the transformative impact of platforms like Airbnb on...

1 year ago

52 minutes

Tech, Travel, and Twang!

Tuesday Tea # 10 | You Asked For It! Part 3

Send us a text Is your Destination Marketing Organization (DMO) ready to navigate the maze of digital marketing in 2023 and beyond? Today, Kristen Cruz and Jenn Barbee, uncover the key strategies that DMOs need to stay ahead of the curve. We break down how major players like Google, Facebook, and TikTok are reshaping the travel planning process and what that means for your marketing efforts. From leveraging user behavior insights to debating the ongoing relevance of traditional media, we expl...

1 year ago

14 minutes

Tech, Travel, and Twang!

Tuesday Tea #9 | You Asked For It! Part 2

Send us a text Are DMOs missing the mark by not adopting booking engines earlier? Find out as we sit down with Jenn Barbee and Kristen Cruz in this week's episode of Tech Travel and Twang's Tuesday Tea. We delve deep into the challenges that Destination Marketing Organizations face when it comes to integrating booking engines and apps into their websites. With consumer habits firmly shaped by platforms like Expedia and Travelocity, DMOs often find themselves struggling to compete. We discuss ...

1 year ago

14 minutes

Tech, Travel, and Twang!

Tuesday Tea #8 | You Asked for It! Part 1

Send us a text Ever wondered how to breathe new life into a stagnant board? In our riveting first installment of You Asked For It!, Kristen Cruz and I, Jenn Barbee, promise to enlighten you with actionable insights on revitalizing your board dynamics. We explore the art of balancing inherited board members with fresh faces, and the necessity of fostering respectful, collaborative relationships. By understanding the motivations of your board members, you'll learn to shift perceptions and view ...

1 year ago

19 minutes

Tech, Travel, and Twang!

Tuesday Tea #7 | Transforming Destination Marketing: Collaboration Over Competition

Send us a text What if the key to thriving cities lies in collaboration rather than competition? In this Tuesday Tea episode of Tech Travel and Twang, we revisit the heart and soul of our family business, reminding ourselves of the joy and creativity that fuel our work. We also share our recent experience with a unique dual photo shoot, conducted from different locations, proving that investing time in our business image is both fun and essential. Amidst our reflective journey, we shed light ...

1 year ago

28 minutes

Tech, Travel, and Twang!

Tuesday Tea #6 | Keeping It Real: In Life & In Destination Marketing

Send us a text How can destination podcasts remain captivating in a rapidly changing travel industry? Join us as we sit down with Jenn Barbee, the Chief Detsruptor at Destination Innovate, and Kristen Cruz, the Chief Experience Officer and Co-Founder, to dissect this very question. We unpack the initial buzz around destination podcasts and the ongoing hurdles in sustaining listener interest. Jenn and Kristen emphasize the crucial role of targeting local communities to keep content relevant an...

1 year ago

22 minutes

Tech, Travel, and Twang!

Tuesday Tea Ep. #5 | Foodie Journeys and Financing Your Next Vacation

Send us a text How does the passage of time transform our travel experiences, especially in an age of evolving educational schedules and technological shifts? Join us on Tech Travel and Twang for an insightful exploration into the rising trend of taking on debt for vacations and how services like Affirm and Klarna are making travel more accessible. Ever had a flight ruined by an unruly passenger or outdated airline systems? We share our own air travel frustrations, from a disruptive flight f...

1 year ago

33 minutes

Tech, Travel, and Twang!

Tuesday Tea Ep. #4 | Evolving Travel Trends: From Quiet Getaways to Viral Ads

Send us a text Can a tourism commercial make you laugh out loud and book a flight? Tune into this episode of Tech Travel and Twang where Jenn and Kristen are back with their Tuesday Tea segment, sharing weekend updates and diving into the latest buzz in travel and design. Jenn’s been busy with her upcycling and interior design projects and Kristen reminisces about Jenn's ever evolving passion for transforming spaces. Then we get down to it, chatting about a hilarious and clever tourism ad fro...

1 year ago

29 minutes

Tech, Travel, and Twang!

Tuesday Tea Ep. #3 | Creating Community-Driven Startup DMOs

Send us a text What does it take to build a thriving tourism hub in a small, heritage-rich community? Join our conversation with Mark Shore, CEO of Visit Bath County, Virginia, as he unveils the unique journey of establishing a Destination Marketing Organization (DMO) in a town of just 4,200 people. Learn about the pivotal role of the historical Omni Homestead Resort, currently revitalized with a $170 million renovation, and its significance to Bath County's tourism landscape. Mark discusses ...

1 year ago

37 minutes

Tech, Travel, and Twang!

Tuesday Tea Ep. #2 | Bringing the Online Travel Experience to Real Life

Send us a text Ever wondered how a simple weekend trip can transform into a gastronomic adventure? Join us as Kristen recounts her meticulously planned couple's getaway to Dallas, filled with delicious meals and perfectly timed dining experiences. Meanwhile, Jenn takes us through her "big think weekend" where documentary watching met family time and culinary creativity, leading to a tasty chicken enchilada casserole recipe that’s both easy and delightful. We also talk about our contrasting TV...

1 year ago

44 minutes

Tech, Travel, and Twang!

Tuesday Tea Ep. #1 | Magnesium Water and Maximizing the Individual Experience

Send us a text Discover the transformative power of wellness tourism and its impact on mental health to kickoff our Tuesday Tea series! We'll share our personal wellness routines, from sipping magnesium water to taking mental health days, and discuss how self-care is becoming more accepted in the workplace thanks to the rise of remote work. Take time with us to reflect on why prioritizing mental well-being is essential for both personal satisfaction and effective teamwork. We explore the res...

1 year ago

32 minutes

Tech, Travel, and Twang!

Monday Momentum Ep. #5 | WTAF: What's the Actual Future

Send us a text Embark on a journey through the vibrant intersection of travel, technology, and innovation as we uncover the secrets to thriving in the constantly evolving landscape of hospitality. I draw from a wealth of experience to guide you in harnessing the distinct magic of your locale. We'll dissect the pivotal role of artificial intelligence in destination development, and how AI serves as a springboard for creativity, using examples like Myrtle Beach's AI-driven success to illuminate...

1 year ago

58 minutes

Tech, Travel, and Twang!

Monday Momentum Ep. #4 | Risk vs Reward AI Edition

Send us a text Strap in as we navigate the cutting-edge intersection where AI meets destination marketing, reshaping the travel industry's landscape. We'll unpack the hesitation behind adopting AI, now melting away as destinations eagerly jump on the tech bandwagon to stay competitive. Creativity and AI are joining forces, and we’re here to analyze this powerful alliance. Our chat goes beyond the fear of machines taking over jobs, focusing instead on how AI serves as a collaborative tool that...

1 year ago

34 minutes

Tech, Travel, and Twang!

Monday Momentum Ep. #3 | The Future of Destination Marketing with John Flanagan

Send us a text Discover how Destination Marketing Organizations are stepping into the future with Amplify's John Flanagan as our Monday Momentum ignites a discussion that could redefine your next adventure. Amplify isn't just changing the game; they're reshaping an entire industry by merging the prowess of Online Travel Agencies with DMO websites and other online platforms—think of it as the ultimate travel hack for your local explorations. As we unravel the knots in short-term rental taxatio...

1 year ago

17 minutes