Great taprooms aren’t built by guesswork — they’re built by talking to guests, getting feedback, and acting on what they learn.
Today's podcast was inspired by a recent moment Andrew had while he was stuck in traffic. Hint: Ever see those "How's my driving?" bumper stickers. Andrew did. And he called to see how they handled the feedback.
In the episode, we explore how breweries can create a consistent process to gather guest feedback - kind of like "how's my driving?" - act on what they learn, and celebrate wins with their team to drive loyalty, sales, and a stronger culture.
Ask with Intention — How to talk to guests, ask meaningful questions, and uncover what they truly value
Close the Loop — Turning feedback into real improvements and showing guests that their voice matters
Positive Feedback = Team Fuel — Sharing the praise with staff to reinforce great experiences and keep morale high
Build a Feedback Rhythm — Regular reviews, simple tools (QR codes, surveys, comment cards), and accountability so feedback becomes a habit, not a one-off
Join the conversation at www.TaproomSuccess.com!
In this episode of Taproom Success, we dive into the recipe for a profitable food program.
You'll learn 3 financial best practices to drive margins and 3 operational strategies to simplify your kitchen, highlight your top menu performers, and deliver food guests crave, without overwhelming your team or your bottom line.
Key Takeaways:
Financial Best Practices:
Know your food cost % and contribution margin as dollars matter more than percentages.
Use menu engineering to spotlight and sell your most profitable items.
Track and control waste with simple systems that boost your bottom line.
Operational Best Practices:
Design a focused menu with crossover ingredients to simplify prep and reduce inventory.
Streamline BOH operations with clear SOPs and prep guides.
Offer customizable options that give guests choice without adding complexity.
Join the conversation at TaproomSuccess.com!
In this episode, we explore how small, thoughtful actions can create powerful emotional connections with your guests.
From remembering names to celebrating life moments and offering surprise tokens of appreciation, these seemingly tiny gestures are the secret ingredients to long-term loyalty and raving fans.
Personal Touches Build Loyalty: Remembering a guest’s name or favorite beer shows they matter and they’ll keep coming back.
Celebrate Special Moments: A handwritten note for a birthday or anniversary turns an ordinary visit into something unforgettable.
Surprise and Delight: A free sticker, coaster, or small branded item can spark joy and start conversations beyond your walls.
Consistency Creates Culture: Empower your team to make these moments happen daily. The little things done consistently become your brand.
Join the conversation at TaproomSuccess.com!
Are your customers tipping less? If so, what can be done about it?
You have questions, we have answers.
In today's podcast, Andrew dives into taproom data from 1300 unique taproom visits and reveals the results.
Want to increase tips (and sales) in your taproom? Listen to today's episode and get the tips...on tips!
We want YOU to join the conversation at TaproomSuccess.com. Visit to learn more about our monthly masterminds, taproom expert sessions, and on-demand taproom success blueprint.
In today's episode we share 5 book recommendations that will help taproom managers boost profits.
5 Books to Boost Taproom Profits
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In this episode, we explore the hidden costs of inaction in your brewery’s taproom.
From neglecting staff training to ignoring menu optimization, we’ll dive into how not making necessary changes can lead to missed opportunities, reduced profits, and long-term stagnation.
If you’ve been putting off improvements, this episode will make you rethink the price of doing nothing.
Bullet Point Summary:
The Consequences of Inaction: What happens when you don’t implement changes in key areas like staff training, events, or food program optimization?
Missed Revenue Opportunities: How failing to take action can result in lost revenue streams, lower guest engagement, and missed chances to increase profitability.
Staff Training & Development: The cost of not investing in staff education, especially in areas like suggestive selling techniques, and the impact on customer experience and sales.
Event Strategy & Guest Engagement: Why a lack of events and programming can lead to stagnation and reduced guest loyalty.
Food Program Optimization: The financial risks of not improving food quality, pricing, and profitability in your taproom.
Urgency to Act: The importance of taking immediate action and how consistent, incremental improvements can lead to long-term success.
This episode is a wake-up call to brewery owners who might be waiting for the “perfect time” to make improvements. It’s time to take action and stop letting opportunity slip away.
Join the conversation: Learn more at www.TaproomSuccess.com!
In this episode, we explore the key drivers of a profitable food program for brewery taprooms.
From menu engineering and using the "platform strategy" to understanding food costs and margins, we’ll discuss how to optimize your food offerings and track profitability in real-time.
Key Takeaways:
Menu Engineering: How to design a menu that drives profitability by focusing on high-margin items and customer preferences.
Platform Strategy: Menu design that focuses on a small, core set of ingredients to make a wide variety of offerings (think wraps, burgers, small plates, and bowls!)
Understanding Food Costs: How to track and control food costs, ensuring your menu remains profitable.
Using MarginEdge: Real-time financial insights to evaluate profitability and adjust your food program on the fly.
Data-Driven Decision Making: How tapping into financial tools allows brewery taprooms to make smarter, more informed decisions for sustainable growth.
Want to join the community of Taproom owners and managers working together to drive profitability? Learn more at www.TaproomSuccess.com!
Today on the podcast we share tools, tips, and real-world examples to identify and grow your most lucrative revenue streams to increase taproom profits.
Key Points
We'd love to have you join the conversation at www.TaproomSuccess.com!
Today on the podcast we talk about how a small change in staff behavior can lead to big financial returns.
It's the power of the 'ask'.
Training your staff to ask the customer if they want beer to go can have a powerful impact on your bottom line.
Key Points
We'd love to have you join the conversation at TaproomSuccess.com!
Today on the podcast we tackle the CONTROVERSIAL topic of kids in the taproom.
Whether you love or hate the idea, today we talk about how to maximize the children's experience in the taproom.
Join the conversation at TaproomSuccess.com!
Mister Rogers, known for teaching us how to be a good neighbor, understand our feelings, and become our best selves, poses a great question: "How do we make goodness attractive?"
In today's podcast we explore this question as it relates to your taproom: "How do you make ______ attractive?"
Examples:
And how do you make these habits stick? Make them easy, worthwhile, and profitable!
For more taproom tips, best practices, and training courses, join the conversation at TaproomSuccess.com.
In today's podcast you'll hear the audio version of our taproom event planning workshop.
Over 20 taproom owners and managers joined to share ideas, best practices, and trends in event planning.
You'll hear what types of events work to drive traffic, sales and profitability to your taproom.
Key takeaways
Join the conversation at www.TaproomSuccess.com!
Spring is (almost) here and it's a great time for a spring clean of your taproom financial records.
We know, it sounds boring, but we'll do our best to make it fun and valuable for you!
Key Points
Join the conversation at www.TaproomSuccess.com!
In this episode you'll hear the audio version of our live presentation on How to Use Your Taproom as a Profit Center.
Key Topics
Resources
Ready to join the conversation? Learn more at www.TaproomSuccess.com
In today's episode we talk about customer spending habits by location in your taproom.
And you'll hear our BRAND NEW Taproom Success Podcast INTRO MUSIC!
Andrew shares the data on how much customers spend when they sit at the bar, or at a table, or out on your patio.
Key Takeaways
Join the conversation at Taproom Success.com!
Andrew recently wrote a blog about how a punk rock singer recorded one of his songs with different bands across the world, in their native language.
Today on the podcast we use this idea as a jumping off point to talk about how we can tap into unique partnerships to grow sales in your taproom.
Key Points
Want more taproom tips? Join the conversation at www.TaproomSuccess.com!
We talk about key performance indicators, KPIs, a LOT! Today we review the most important KPIs to focus on for success.
Labor and occupancy costs are super important to measure. What else is on the most important list of numbers to watch?
Cash flow, net operating income, sales growth and margins, of course.
We also have KPI spreadsheets to share. Grab these templates so that you can run the numbers for your taproom. https://www.taproomsuccess.com/blog/top-taproom-key-metrics
Want more taproom tips? Join the conversation at www.TaproomSuccess.com
Today we tackle a hot topic: How to navigate a brewery lease renewal.
There's lots of moving parts and lots of things to consider. In the podcast we break down the most important items so you can negotiate a successful lease renewal.
Key Points
For more taproom tips, tactics and best practices, join the conversation at TaproomSuccess.com!
In today's podcast we flip the calendar to the New Year and talk about taproom goal setting and resolutions.
Andrew shares 10 Taproom Resolutions to Boost Profits and Enhance Guest Experiences.
Key Points
Want more Taproom Success tips, strategies and best practices? Join the conversation at TaproomSuccess.com!
Andrew recently hosted a webinar with three breweries to learn how they use taproom data.
In this podcast, you'll hear the summary, high level, of what Andrew learned from these breweries.
Get Taproom Success data, tips, and best practices. Join the conversation at TaproomSuccess.com!