Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback.
Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.
All content for Talking Tactics is the property of Dayana Kibilds, Safaniya Stevenson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback.
Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.
Ep. 55: How Campus Geese Tripled Unrestricted Giving
Talking Tactics
31 minutes 10 seconds
4 months ago
Ep. 55: How Campus Geese Tripled Unrestricted Giving
On this episode of Talking Tactics, host Day chats with Stormie Harless and Reggie Hayes of Ball State University about one of the quirkiest—and most successful—Giving Day campaigns we've ever seen: letting donors name a goose. Yes, you read that right. This creative, low-cost tactic more than tripled gifts to the Ball State Fund, turning a fun gimmick into a strategic fundraising win. Learn how a "goose gang," Canva templates, and clever messaging made all the difference—and why sometimes a little silliness can have serious results.
Talking Tactics
Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback.
Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.
