[EP 136] Business Behaviour: Using Behavioural Science in Business

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Talking Law

Joanna Oakey, Aspect Legal

148 episodes

3 days ago

Joanna Oakey from Aspect Legal brings her decades of experience in law and in business to help provide smart legal tips for business owners and managers. Get educated on how you can protect your business from common costly mistakes that affect businesses in the areas of trademark, brand protection, intellectual property, contract law, employment law, dispute resolution and litigation.

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Entrepreneurship

Business,

Marketing

[EP 136] Business Behaviour: Using Behavioural Science in Business

Talking Law

27 minutes 33 seconds

3 years ago

[EP 136] Business Behaviour: Using Behavioural Science in Business

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In this episode of Talking Law, we speak with the fabulous Bri Williams. Bri is the Managing Director and Behavioural Specialist at People Patterns, and the host of the wonderful video series, Talking Talks. Today’s discussion features Bri and our host Joanna Oakey discussing the top three reasons why people don’t do what you want them to, the rules of letters and emails and how behavioural science can affect pricing. To dive deeply into how behavioural science can amplify your approach to business, tune in now.

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Episode Highlights:

* How Behavioural Science can boost your business communications
* 3 reasons why people don't do what you want them to
* Essential rules of letters and emails
* Pricing & how can behavioural science help us understand how fees are affected by inflation
* Differentiating and sequencing options

Connect with Bri Williams:
Bri on LinkedIn
Bri’s Website
Talking Talks
The Little Book of Letters and Emails
Just Do This – The pragmatic guide to running a behaviourally effective business
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iTunes: https://itunes.apple.com/ph/podcast/talking-law/id1161414789?mt=2

Transcript below!
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Note: This has been automatically transcribed so will be full of errors! We are not providing it to you as a word-perfect version of the podcast but just as an easy way to provide you with a different way to be able to scan for information that might be relevant to you.

Joanna:
Wonderful Bri just want to say a huge thank you for joining us on the podcast today.
Bri:
I've been looking forward to this Joanna, I can't wait to have a chat with you.
Joanna:
Oh, me too because you're covering what I think are just absolutely critical topics. Now from a legal perspective, we talk a lot about the importance of keeping cash flow, running in the business and having a cash flow systems working well, in terms of your payments by clients, so that you know, the whole business continues to run because, in fact, cash flow is one of those areas that can really for growing businesses create that the highest element of vulnerability as they grow.