In this episode, we speak with Alexandra Alhadeff, Behavioral Scientist & Product Manager at Fabulous, and Dr. Roxana Barbu, Cognitive Behavior Scientist at Macadamian, to delve into the intersection of technology and human behavior. We try to understand how you can change your habits for the better.

As healthcare continues its digital transformation, we’re seeing greater cyber-security risks facing healthcare organizations. In this episode, Macadamian’s Healthcare Solutions Architect, Mark Thompson, offers his thoughts on how companies can reduce this risk by developing in-house strategies.

Innovation in healthcare has traditionally moved slowly. But with a global pandemic upon us, the industry had no choice but to tackle some of the barriers to healthcare innovation head on. We speak with VP of Customer Solutions at Macadamian, Timon LeDain, to get his thoughts on how the pandemic ushered in a new era of healthcare transformation, and what that means for some of the longstanding barriers in this space.

Telehealth is expected to grow from $83 billion in 2020 to $319 billion in 2025. The rapid growth is a sign that healthcare delivery is changing as we know it. In this episode of Talking Health Tech, we speak to Macadamian’s VP of Customer Solutions, Timon LeDain, to get his take on the growing telehealth market.

The digital-health app market is worth billions of dollars, and it is expected to see exponential growth in the coming years. But not all health apps are created equal. In this episode, we look at what you can do to develop a health app that creates positive change in the lives of people.

The digital health industry is booming, but many digital health apps can’t seem to retain users. In this episode, we discuss designing digital health apps and a framework for designing apps that facilitate behavior change.

There is no doubt that COVID-19 has impacted how businesses operate. Business priorities have changed and projects are being scrutinized now more than ever. While some projects continue to get funded, many are getting scaled back or canceled altogether. In light of this, the pressure is on to get things right; no one has the luxury of making poor product decisions and spending time and money to fix it later. This is why design research should be on your radar – if it wasn’t already. By investing in some research, you can accomplish the following three things that will enable you to make smarter product decisions and validate where to spend your money.

Prototyping is a really great way to de-risk product or services during the development process. We discuss how product teams can pinpoint the optimal prototype to create that will tell the story needed to get stakeholder buy-in and further product investment. The earlier you can create a prototype of your offering, the earlier you can get feedback from your target customers, from your investors, or from your stakeholders. The investment you make in prototype creation is actually a fraction of the cost of developing it if you're doing a full product or the service. So it allows you to get that feedback, so you can iterate, you can revise, you can reposition or based on the feedback you can even throw out what you've done while you still have a relatively small sunken cost than you would have had if you'd waited for further down the development process to get that feedback.