Navigating Tough Conditions: Small Brand Survival Guide S5 E16

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Talking Business with Mark and John

John

147 episodes

1 month ago

We are a business channel that discusses a wide array of business topics, from business leadership and best practices to finance, strategy, sales and marketing, supply chain, manufacturing, consulting, and the latest business trends. Our discussions feature senior executives who share their insights into business best practices, as well as the solutions and services that their companies are driving to market. We specialize in conducting analyses aimed at uncovering the fundamental drivers of business success. While we draw on our automotive background to cover relevant industry topics, we thrive on exploring diverse business sectors to provide a comprehensive perspective on best practices and strategies.

We include discussions on: Digital Transformation E-commerce Strategies Corporate Social Responsibility Leadership in Times of Crisis Innovation and Technology Adoption in Business Global Markets Human Resources and Talent Management Customer Experience and Engagement Strategies

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Management

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Navigating Tough Conditions: Small Brand Survival Guide S5 E16

Talking Business with Mark and John

3 minutes

1 year ago

Navigating Tough Conditions: Small Brand Survival Guide S5 E16

Join us for this episode as we delve into the strategies for navigating the challenges faced by small brands in demanding market conditions. Small-scale brands, typically selling fewer than 10,000 units or capturing less than 1% of market share, encounter significant hurdles in achieving economies of scale. These brands often grapple with the decision of whether to remain in a particular market, particularly when it involves specific homologation requirements or engineering adjustments, such as accommodating right-hand drive markets. We'll thoroughly examine the essential steps a brand must take from the perspectives of stock management and cost optimization. Don't miss this insightful exploration of the practical measures necessary for small brands to thrive in challenging market environments.

Become a supporter of this podcast: https://www.spreaker.com/podcast/talking-business-with-mark-and-john--5696935/support.