Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via podcast@talkedaboutmarketing.com
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Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via podcast@talkedaboutmarketing.com
From mathematician David Bessis’s meditation on mathematical intuition to Edward de Bono’s 1982 promise of simple computing, we explore why your business problems might need slower thinking than your instincts allow.
The path to greater mental bandwidth isn’t doing more with multitasking magic but achieving unconscious competence that frees your mind for what truly matters.
From Tim Ferriss's revelation that systems beat willpower to ChatGPT's excruciating conversation with itself, we discover why the most disciplined approach involves building structures that remove the need for heroic daily effort.
From Hunter S. Thompson’s scathing Nixon obituary to an intelligence officer’s clarity framework, we explore how separating facts from opinions might save us from both political contortions and peanut butter cowboys.
From paramedic wisdom to the neuroscience of narrative, we explore how competence creates space for connection and why changing minds requires changing hearts first.
From Viktor Frankl’s concentration camp wisdom to AI style guides that actually sound human, Steve and David explore why finding meaning beats chasing metrics, whether fake awards fool anyone, and why a man adjusting his fly in public might still make great advertising.
From hamburger analogies to AI flattery, Steve and David explore why conscious choice matters more than technological convenience when business owners face the seductive promise of automated everything.
From medieval Danish raiders demanding tribute to modern ransomware attackers, we explore why paying criminals never works and discover the surprisingly simple steps that keep most digital marauders at bay.
From Stan McChrystal’s character formula to brain science that explains why your brilliant marketing idea might be too clever for its own good, we explore why authentic conviction trumps contradictory cleverness every time.
From the subtle tyranny of “should” versus the liberating possibilities of “could,” we discover how Jonah Berger’s linguistic research reveals why even the smallest word choices can transform both creativity and collaboration in business.
From Rutger Bregman’s moral ambition to Jefferson Fisher’s communication wisdom, we explore why directness beats dancing around difficult conversations while pondering whether forced ice cream sharing still works in our increasingly individualised world.
From action figures as vanity projects to archetypes as marketing shortcuts, we explore why being recognisable isn’t the same as being authentic (and why your time might be better spent collaborating than creating AI versions of yourself in blister packs).
From childhood epiphanies to intentional plate placement, we explore how the way you do one thing becomes the way you do everything—and why that matters more than you might think.
From a Kiwi diplomat’s disillusionment at Facebook to a poignant look at our digital social contracts, we explore how the platforms that promised connection became architects of division—and what thoughtful users can do in response.
From the liberating power of giving up a PhD to the cynical domain name ‘gifts’ that become tomorrow’s unexpected bills, we explore why failure might just be your most generous teacher (and why David Duchovny agrees).
From Rick Caruso’s masterclass in protective foresight to David Lynch’s brilliance in crafting characters we care about, we explore why taking responsibility for what matters might just be the new normal in a world where systems increasingly shrug at our problems.
From Willie Nelson's masterclass in brevity to the unsettling world of corporate data harvesting, we explore how sometimes the shortest path to persuasion involves knowing when to stop talking (and when to check those privacy settings).
This episode explores the courage it takes to walk your own path, from embracing authenticity in personal and professional life to fostering responsibility in how we communicate and interact with others.
In this episode, we explore Dostoevsky’s reflections on personal integrity and the power of storytelling, dissect Woody Allen’s philosophy of tuning out critics, highlight the pitfalls of bland marketing clichés, and discuss the audacity and enduring relevance of Australia’s lamb adverts that celebrate unity amidst diversity.
In this episode of Talking About Marketing, Steve and David delve into Dostoevsky’s wisdom on self-awareness and authenticity, explore the delicate balance between cynicism and trust in Hope for Cynics, confront the dangers of superficial AI-generated engagement on LinkedIn, and analyse Fiverr’s bold new ad campaign that claims “nobody cares” if you use AI as long as the results speak for themselves.
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via podcast@talkedaboutmarketing.com
