Talents to Titans: Africa's Creative Economy Podcast
Titilayo Adeyeri-Udonsak
4 episodes
4 months ago
The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...
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The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...
The Creative Economy: Africa’s Goldmine & The Players Shaping It
Talents to Titans: Africa's Creative Economy Podcast
6 minutes
7 months ago
The Creative Economy: Africa’s Goldmine & The Players Shaping It
The creative economy isn't just about art and music - it's a $2 trillion global powerhouse where African talent stands on the cusp of a breakthrough. By 2030, Africa's share is projected to hit billion-dollar status, yet many of our brightest creative minds struggle with fundamental business challenges. What makes this economy tick? Four key players form its backbone: the creators (artists, musicians, filmmakers) who often lose ownership of their intellectual property; the business minds (ma...
Talents to Titans: Africa's Creative Economy Podcast
The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...
