Talents to Titans: Africa's Creative Economy Podcast

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Titilayo Adeyeri-Udonsak

4 episodes

4 months ago

The 2024 Africa Cup of Nations shattered global viewership records with 2.2 billion views, surpassing the Super Bowl by 1.8 billion. African sports already has a massive audience, but what's needed is deeper fan engagement through storytelling that creates emotional connections beyond the scoreline. • AFCON 2024 reached 2.2 billion views worldwide, showing the massive potential audience for African football • Sport marketers confirm storytelling increases fan engagement by 40% • Untapped nar...

Marketing

Business

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Marketing

Business

Episodes (4/4)

Talents to Titans: Africa's Creative Economy Podcast

Barefoot to Superstar: The Narratives We're Missing in African Football

5 months ago

4 minutes

Talents to Titans: Africa's Creative Economy Podcast

Beyond the Paycheck: The Strategic Art of Sports Sponsorships

Sponsorships are strategic partnerships that amplify creative work, provide funding, and connect talent with global opportunities, with the sports sponsorship market valued at over $70 billion yet Africa remains underrepresented. • Building a marketable brand is crucial before seeking sponsorships - define your value and unique story • Engage actively with your audience - brands want partners with loyal followers and meaningful interaction • Create quality, consistent content that aligns wit...

6 months ago

14 minutes

Talents to Titans: Africa's Creative Economy Podcast

The Creative Economy: Africa’s Goldmine & The Players Shaping It

The creative economy isn't just about art and music - it's a $2 trillion global powerhouse where African talent stands on the cusp of a breakthrough. By 2030, Africa's share is projected to hit billion-dollar status, yet many of our brightest creative minds struggle with fundamental business challenges. What makes this economy tick? Four key players form its backbone: the creators (artists, musicians, filmmakers) who often lose ownership of their intellectual property; the business minds (ma...

7 months ago

6 minutes

Talents to Titans: Africa's Creative Economy Podcast

Welcome to Talents to Titans!

🎙️ Africa’s creative economy is booming—but are creatives really cashing in? Welcome to Talents to Titans: Africa’s Creative Economy Podcast hosted by brand and marketing strategist Titilayo Adeyeri-Udonsak. This podcast bridges the gap between raw talent and real industry success. Whether you’re a creative, business leader, or investor, we unpack the tools, strategies, and insights you need to thrive in Africa’s $50B+ creative sector. 🎨 Learn how to turn passion into profit. 🏢 Discover...

7 months ago

2 minutes